Performance and Creativity in aDigital Playground

Phillip Jeffrey

Barcamp Vancouver 2007

August 18, 2007

Facebook graffiti courtesy of David Chen

© 2007 Phillip Jeffrey

Structure of Presentation

Facebook according to Mark

Facebook applications

Group discussion

© 2007 Phillip Jeffrey

My Facebook Life

UBC grad student

Member since Fall 2005

Presentations, articles,press on Facebook

© 2007 Phillip Jeffrey

Tapping into your Social Graph“I’m here to build something for the long term.Anything else is a distraction.” -Mark Zuckerberg

© 2007 Phillip Jeffrey

“What [Facebook] needed to do was construct as accurate a modelas possible of the way the social graph looks in the real world” -

Mark Zuckerberg

© 2007 Phillip Jeffrey

Facebook by the Numbers

35 million active users(log in once per month)

3.3. million active usersin Canada

68% log in daily

By end of year, only 30%with college ids

Mashup by Flickr user jjessalo

© 2007 Phillip Jeffrey

"There are a ton of different ways that people can shareinformation, and rather than trying to develop all thoseourselves, we wanted to allow anyone worldwide to create anykind of application” -- Mark Zuckerberg

© 2007 Phillip Jeffrey

“I billion pages views is cool but really what I care about is giving people access toconnect and the information they want as efficiently as possible.”

-- Mark Zuckerberg

© 2007 Phillip Jeffrey

Applications Stats

1.8 billion photos

6 million active usergroups

Over 2300 approvedapplications for Platformwith 100 milliondownloads

© 2007 Phillip Jeffrey

"There are a ton of different ways that people can share information,and rather than trying to develop all those ourselves, we wanted to

allow anyone worldwide to create any kind of application”-- Mark Zuckerberg

August 2007

June 2007

© 2007 Phillip Jeffrey

Photos

© 2007 Phillip Jeffrey

Notes

© 2007 Phillip Jeffrey

Performance

© 2007 Phillip Jeffrey

Platform Directory

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Adding an Application

© 2007 Phillip Jeffrey

Creativity: GraffitiFacebook graffiti courtesy of Jay Tang

© 2007 Phillip Jeffrey

Performance: Food Fight

© 2007 Phillip Jeffrey

Performance: Super Poke

© 2007 Phillip Jeffrey

The great thing about this website is that it is grounded inphysical communities that exist in real life” – Mark Zuckerberg

Social -- interaction with friends, trust, creativity

Public statement -- “I care about you”

Photo courtesyof Flickr userStephenMcleod

© 2007 Phillip Jeffrey

Emerging Technology vs. Student LifeFlickr photo courtesy of VaXzine

© 2007 Phillip Jeffrey

Let’s Talk about Apps1. Don’t use Platform apps?

2. Benefits?

3. Recommedations?

4. Likes/Dislikes?

5. Future? What’s next?

6. Concerns (e.g. invitations, providing personal info)?

7. Forced to add app to view a gift, poke, action sent by afriend?

8. Do your different types of friends influence use?

9. Personal stories of adding apps because of newsfeedstory

© 2007 Phillip Jeffrey

Thanks

Phillip Jeffrey

phillip.jeffrey@gmail.com

http://fadetoplay.com