PepsiCoBrands

Pepsi

Company : Pepsi-co Brand : Pepsi Type : Carbonated soft drinks Introduced : In 1989 in INDIA Brand Ambassador : Ranbir, Deepika

Available Pack Size : It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles; 500 ml, 600 ml, 1 liter, 2 liter and 2.25 liter PET bottles..

Available pack size of Pepsi

Price

330 ml can Rs.25

250 ml can Rs.15

RGB 200 ml Rs.6

RGB 300 ml Rs.10

Pet 600 ml Rs.22

Pet 1000 ml Rs.45

Pet 2000 ml Rs.75

Pepsi (cont..)

TAG LINES 2000 - " The Joy of Pepsi " 2000 - "Aazadi dil ki " 2003 - "Yeh Pyas Hai Badi " 2008 - "Yeh hai Youngistaan Meri Jaan"

Competitors Coca-cola Thums-up

Mirinda

Company : Pepsi-co Brand : Mirinda Type : Carbonated soft drinks Introduced : In 1991 in INDIA Brand Ambassador : Asin

Available Pack Size : It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles; 500 ml, 600 ml, 1 liter, 2 liter and 2.25 liter PET bottles..

Available pack size of Mirinda

Price

330 ml can Rs.25

250 ml can Rs.15

RGB 200 ml Rs.6

RGB 300 ml Rs.10

Pet 500 ml Rs.23

Pet 1000 ml Rs.45

Pet 2000 ml Rs.75

Mirinda (cont..)

TAG LINES Orange Dikha toh Mooh Bola Mirindaaaaa”. “Fun Ka Naya Mantra, Mirindaaaaa” “Pagalpanti bhi Zaroori Hai”

COMPETITORS Fanta

7up

Company :Pepsi-co Brand : 7up Type : Carbonated soft drinks Introduced : In 1992 in INDIA Brand Ambassador : Sharman joshi

Available Pack Size : It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles; 500 ml, 600 ml, 1 liter, 2 liter and 2.25 liter PET bottles..

Available pack size of 7up

Price

330 ml can Rs.25

250 ml can Rs.15

RGB 200 ml Rs.6

RGB 300 ml Rs.10

Pet 500 ml Rs.20

Pet 600 ml -

Pet 1000 ml -

Pet 2000 ml -

Pet 2250 ml Rs.75

7UP(Contd.)

Tag lines “Bheja Fry, 7 Up try” "Mood ko do Lemon ka Lift"

Competitor of 7UP Limca Sprite

Mountain dew

Company :Pepsi-co Brand : Mountain dew Type : Carbonated soft drinks Introduced : In 2003 in INDIA Brand Ambassador : Salman khan

Available Pack Size : It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles; 500 ml, 600 ml, 1 liter, 2 liter and 2.25 liter PET bottles..

Available pack size of Mountain due

Price

330 ml can -

250 mi can -

RGB 200 ml -

RGB 300 ml Rs.8

Pet 500 ml Rs.15

Pet 600 ml -

Pet 1000 ml -

Pet 2000 ml -

Pet 2250 ml -

SOFTDRINK

SLICE

Company : Pepsi-co Brand : Slice Type : Fruit Flavored soft drink Introduced : In 1994 in INDIA Brand Ambassador : Katrina Kaif Available Pack Size : 200-ml & 250-ml in

returnable glass bottles, 200-ml in tetra pack, 500-ml & 1.2 liter in Pet bottles.

Available pack size of SLICE

Price

Pet 1.2 liter Rs.48

Pet 500 ml Rs.27

New slice mango handy pack Rs.22

RGB 200 ml Rs.10

RGB 250 ml Rs.12

Tetra Pack 200 ml Rs.12

SLICE (Contd.)

Target Group Till 2007- People Age Between the age of

18-24 years. From 2008- People aged 22 years and

above.

Competitor of Slice Mango Coca-cola India (Maaza) Parle-Agro (Frooti)

Tagline Over The Year In 1994 : “Isko Piya To Lage Kuchh Piya” In 1997 : “Asli Mango” In 1998 : “Dabaa Ke Piyo” In 1999 : “Jab Gale Se Zyaada Pet Ho Pyaasa” In 2000 : “Feeling Empty” In 2002 : “Pyar Ka Ras Barse” In 2003 : “Healthy Piyo, Healthy Jiyo” In 2006 : “Simple Joy Ka Ras” In 2007 : “Pyar Ho Jayega” In 2008 : “Aamsutra-the art of experiencing Mango Pleasure”

Tropicana

Company : Pepsi-co Brand : Tropicana Type : Fruit juice soft drinks

Available Pack Size : It is available in the pack sizes of 200 ml and 1000 ml.

Available pack size of Tropicana

Price

200 ml Rs.22

1000 ml Rs.85

Nimbooz

Company : Pepsi-co Brand : Nimbooz Type : lemon juice soft drinks Introduced : In 2009 in INDIA Tag line : Ek dum asli Indian

Available Pack Size : Nimbooz will be available in three packaging formats of 200ml returnable glass bottles (RGB), 350ml PET and 200ml Tetra pack..

Available pack size of Nimbooz

Price

RGB 200 ml Rs.10

Pet 350 ml Rs.15

Tetra pack 200 ml Rs.10

Acqafina

Company : Pepsi-co Brand : Acqafina Type : mineral water Introduced : In 1999 in INDIA

Available Pack Size : It is available in various pack sizes of 500 ml, 750 ml, 1000 ml.

Available pack size of Acqafina

Price

500 ml Rs. 8

750 ml Rs. 10

1000 ml Rs. 15

Gatorade

Company : Pepsi-co Brand : Getorade Type : sport drink Introduced : In 2010 in INDIA

Available Pack Size - It is available in sachet. Each sachet makes 500ml of Gatorade. Gatorade is also available in liquid format in three flavors – Orange, Lemon & Blue Bolt –500ml Pet.

Available pack size of Gatorade Price

Sachet pack Rs.15

500 ml pet(orange,lemon,blue bolt)

Rs.35

Available pack size ofMaaza

Price

Pet 1.2 liter Rs.45

Pet 600 ml Rs.25

Pet 250 ml Rs.15

RGB 200 ml Rs.8

RGB 250 ml Rs.10

Tetra Pack 200 ml Rs.15

Available pack size ofCoca-cola

Price

Pet 2.25 liter Rs.63

Pet 500 ml Rs.23

Pet 600 ml Rs.30

RGB 300 ml Rs.10

Tetra Pack 300 ml Rs.20

Available pack size of fanta

Price

330 ml can Rs.25

RGB 200 ml Rs.8

RGB 300 ml Rs.10

Pet 500 ml Rs.20

Pet 500+100 ml Rs.22

Pet 1500 ml Rs.50

Pet 2000 ml Rs.70

Pet 2250 ml Rs.75

•SHISSSHIPRA GUPTA

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