Penn State THONPeer-to-Peer with iModules

Objective

• Leverage student engagement and social media to further THON’s fundraising effort by allowing students to self-promote their participation in THON

• How? Peer-to-Peer fundraising pages• What is Peer-to-Peer fundraising?• 1st Iteration

What is THON?

• Largest student run philanthropy in the world• Extremely independent• Committed to Success– 31,768 iModules transaction last year– $2,312,455 total -> $694,800 through p2p pages

How Does THON Work?

• Individual fundraising• Amount raised determines chances of dancing• Competitive or not

What do We Really Want?

• Provide individual pages for orgs & dancers• Link to social media• Track giving• Control content• Run almost entirely by THON

Run Almost Entirely by THON

• Theme that carries throughout– Dancer mgmt., template design, content control

• Limit our risk– Sealed sub community

• Train THON captains as super admins• What do we have to do– Setup new designations

Communication

• Google Docs Spreadsheet– New designations setup– Also Contains:• Giving Link• Page Link• Edit Link• Content Writer Information

Workflow

• Who does what?– Designation setup– Page Creation– Content Admin Setup

Social Media

• Use already available plugin

• Custom External Links

Track Giving

• Designations– Used to credit orgs and dancers

• Appeal Codes– Used to track p2p vs. general donation

Control Content

• THON monitors all• Captains are content approvers• Orgs and dancers are content writers

Control Content

Control Content

Control Content

• Super Admins are setup through the main community

Control Content

• Content Approvers & Writers are only sub-community content admins