Collective Intelligence

“The real heart of web 2.0 is collective intelligence which I have defined as harnessing the network effect to build applications that get better the more people use them”

- Tim O’Reilly

Open Source Software

Open Source Software is computer software that is available in source code form for others to study, change and improve the content.

The Open Source Movement

• Linux – a Unix-Based operating system used predominantly in servers

• Apache — a leading server software and scripting language on the web

• OpenOffice.org – an office suite software with word processor, spreadsheet, and presentation capabilities

Soundcloud

SoundCloud was established in August, 2007, in Berlin, Germany, by sound designer Alex Ljung and artist Eric Wahlforss. It had the intention of allowing musicians to share recordings with each other, but later transformed into a full publishing tool which also allowed musicians to distribute their music tracks

Disadvantages of Open Source

• Fraud and security e.g Emerald vs Linden Lab over ‘Second Life’

Collective Intelligence

Wikinomics[Don Tapscott & Anthony Williams]

2006

‘Peer – to – peer’ No hierarchy

http://www.freeopenbook.com/upgrading-repairing-pc/ch20lev1sec3.html

‘GLOBAL BRAIN’ National and cultural

boundaries reduced

RemixingFree creativity

Collaborative Model

Collective Intelligence –Creating something ‘new’

http://www.youtube.com/watch?v=_OBlgSz8sSM

“People individually and collectively program the web”

“New consumer power”

“The power to become their own supplier”

Customer Power

Collective intelligence Creating something ‘new’ from something that already exists

Can it be trusted?

Bad news for business?

Creative Commons

Macro Wikinomics

New focusApplied across society & all institutions

ENGAGING customers

Co-Innovation

Societal Shift

AMAZON

Harnessing collective intelligence

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Is collective intelligence good or bad?