Presented by Vicki Lind, MS, Career Counselor & Marketing

Coach and

Ursala Garbrecht, Resume Writer

http://vlind.com/

vlind@teleport.com

Get Noticed on LinkedIn

Agenda Get job postings that match your skills – Go

live

Express your strengths in your Profile Summary

Build relationships with influencers

Operations ManagementSkills developed: Building new-revenue business. Analytical and financial skill-sets. Communication, facilitation, negotiation, diplomacy, tact and relationship building skills. Business acumen, tactical knowledge and strategic perspective.

Self-Employed Restaurateur Skills developed: Matured and developed communication, organizational, computerand management abilities. Created and implemented numerous systems from product management, inventory flow to pricing strategies.

Keywords in Your Current Job Title

Receive Job Alerts - for jobs you want

Click JOBS menu and then “advanced search”

Use your job title and select general PROFILE: Keyword (marketing coordinator) Industry (food and beverage) Job Function (marketing)

Keywords are nouns, especially industry specific

Modify Keywords

AND: social media AND events

OR: marketing coordinator OR marketing communication

Quotes: exact phrase such as “marketing events”

Add location, experience level, industry

“Save search” and select frequency or get the App

Your Profile ~ Who is your Audience?

Everyone Employers committed to developing countries

San Francisco Corporate Ray

Portland Ray

Your LinkedIn Profile Summary ~ Online Networking

2nd most powerful profile section after Headline

2000 Characters, Short paragraphs with white space

Your “elevator pitch” or “what do you do?”

Your career aspirations and skills

Your LinkedIn Profile Summary~ Target Industry Culture

Review job postings, company sites, and LinkedIn Profiles

The look, feel, and culture of your industry in Portland

What your target cares about

Personality, metaphor (Fluent, Swiss Army)

LinkedIn Profile Suggestions

Talk to your ideal employers and engage them

Demonstrate how you can help them

Fix or reduce their pain or problem

Include call to action

Write yourself or hire a coach or copywriter

Centerpiece of Building Relationships

“If I am not for myself, who will be for me?

If I am not for others, what am I?

If not now, when?”

~Rabbi Heschel

Build Relationships with Influencers

Get your resume to the hiring manager

Get informational interviews with their connections

Meet with decision-makers to pitch your ideas

Provide insider information to prepare for interviews

Identify Mutual Connections to Influencers

Identify and Engage People Who Can HelpWays They Could Help:

Get your resume past the screener Influence decision makers Insider information on target companiesAnswer research questionsSend you job leadsConnect you with decision makers for networkingMake meaningful recommendations

Find People Who You Want to Help Alums: People who went to college with you

Co-workers: People who worked with you

Family & Friends: Remind them of your professional identify

People at Networking Events: Mention why you remember them

People from Groups: You share a commitment or passion

How to Invite Someone to Connect

1. Review their Profile

2. Find an genuine affinity

3. Customize the invitation explaining what you have in common and/or why you want to connect

Warming An Old RelationshipAlum or Past Colleague

“Hi Erin,

I haven’t seen you since we were in Mott’s psychology class, chasing rats around a maze.

I see from your Profile that you also want to work for a sports company like Nike. I would like to connect and see how we could help each other.”

Shared ConcernsGroup

Hi Ginnie,

I see that you share my passion for solar energy and have also led major development campaigns for two non-profits. Because our career paths have so much in common, I would like to connect.

Best, Tim

Shared ConcernsNetworking

Hi Lupita,

It was great meeting you at the PDXMindShare last night. I noticed how we are both data geeks. Since you have more experience than I do, I’d be glad to forward job leads that might be a fit for you.

Best, Jill

Hi Nick,

I have been following your contributions to the Social Media Group. You arecentral to cutting edge thinking on how to use the new features of Twitter. Let’s Connect!

Bernie

Why You are Reaching Out

Responding to their PostsHi Josh, I read your recent post on how to use LinkedIn to create a potent list of businesses to follow. I tried your technique and found it useful. I’m wondering if we could talk on the phone for a few minutes about a question that arose for me.

Best, Vicki

Your Next Steps Write a recommendation or endorse skills

List two people to ask for a recommendation.

List 3 companies, individuals, or groups you want to build a stronger relationship.

Research and refine your keyword list for your profile and the job search function