Post on 26-Jun-2015
description
Holiday Campaign Brief - PCRFEngaging Celebrities
2015 - 5 - Oct
Celebrities
• Suheir Hammad• Nizar Wattad• Aron Kader• Deen Obied• Maysoun Zayed• kharabeesh• TelfazII• Watan Al Water• Narcy• Fusy (FusyTube)• Nisreen Tafesh• Royalty Jordan• Famous members of the community - Rabea Ataya, Fadi Ghandour, Others in the USA..
Give a little, give a lot..
give it your best shot!orgive it all you got!
Format
• video shows the pcrf kids challenging celebrities to give all they have.. in a fun format..• The celebrities read the message and do as they’re told.• video format is Uniform• black and white.. dreamy.. with only red. green . & PCRF logos (Can we use them in the holiday format?)• single emblem or campaign mascot • pay for a card or a tshirt of the celebrity wearing a fun pcrf shirt.. for holidays..• pay for a tshirt with celebrity• challenge the community to do the same..• have a clear call to action to support the pcr
Create a sample brand
show the celebrities at their best.. doing fun stuff.&
Billboards
T shirts
Cap
Mug
Press Ad.
Website Banner
Thank you