PCH LaunchPadLight Engineering

Development

Whatis LED?

A Cheetahon steroids.

Whydo we need LED?

Because we want todominate the world.

Whereis LED done?

Starts In Your HeadSpreads to the world.

Whendo we begin LED?

Now.

Whois involved in LED?

You Think ItWe make it.

37 SignalsAgile Development Principles

60 DaysTo Launch

Flexible ScopeFixed time, resources, budget.

4 Sprints2 weeks x 4

AgileYou can change your mind.

Rinse and RepeatDesign. Use. Analyze. Start Over.

Small TeamCheap & fast changes.

LED MENWorld’s Leading Web 2.0Developers and Designers.

Power of 31 Designer. 1 Developer. 1 Sweeper.

Embrace ConstraintNot enough: money, time, people.

Ignore Details Early OnWork from large to small.

Just Wing ItDon’t fix tomorrow’s problems today.

Make The CallAvoid preferences for the user.

Less FeaturesLess options, people, meetings.

PrioritizeWhat’s really important?

No to allbut most crucial features.

Hold The MayoWhat is not being used?

Scope DownBetter to have half a product.

Open SourceRuby On Rails. Cloud Computing.

The Point Isto make things. Fast.

The Timeline