Post on 25-Dec-2015
PayFair - The New Payment Scheme
A SEPA alternative brand designed to boost your electronic payments
BPC Client Conference 2010Singaporewww.payfair.eu
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Contents
− Who is PayFair?
− What is PayFair ?
− Why PayFair?
− PayFair Status:− Issuing− Acceptance
− PayFair’s Product Roadmap
− Q&A
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• A highly visible initiative:– Supported by the highest officials at ECB– Supported by Commissioners at EC
(DG Comp and DG Markt)
• A well funded initiative:– Investor: Janivo Holding (NL), known as
founding investor of TeleAtlas (sold to TomTom in 2008)
– A clear company structure:
Who is PayFair?
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PayFair Holding B.V.(Holding Company)
PayFair International(Scheme Company)
European Payment Solution(Operating Company)
What is PayFair?
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The FairEuropeansolution
A new Innovative SEPA Scheme
• Key differentiators:– Enhanced consumer convenience:
• Example: PayFair@Internet
– Reduced access cost to payment for merchants:• Example: PayFair Mobile
– Improved security and trust:• PayFair PAN number is worth 0 EUR for hackers!• No charge-backs on internet (unless service not rendered
imposed by law – not the case in continental Europe)
– Transparency on pricing, interchange, open governance:
• Merchants do like PayFair for that reason
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What is PayFair?
Why PayFair?
• The market is looking for an SEPA compliant alternative that is:– Fair– Providing open governance– Transparency
While being as efficient and as fast as the best existing national schemes
• PayFair is meeting the above requirements and as such is a “safeguard” alternative for moving away from current duopoly and introduce a true alternative.
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PayFair Status• Scheme is registered (BIN range, AID,…) and under oversight of
EuroSystem
• Infrastructure is up and running (first pilot in Oct. 2009):– Switching– Clearing & Settlement– But also…. Acquiring processing to enable the brand in the market at the
start.
• Card programs issued:– Colruyt Card (largest Belgian Retailer – co-branding program)– E-Luncheon Voucher card (November 2010 – Belgium)
• PayFair Acquiring– PayFair performs acquiring processing (terminal driving based on CTAP and
Merchant settlement)
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PayFair Status: Processing
•System production partner: Unisys.
•One unique European platform:–Best of breed components
• Distra Switching*• BPC Scheme mgmt*
–Interfaces to issuers, acquirers and clearing & settlement systems
Ready for Deployment
SSL
&
Firewalls
CA, HSM Keys
Clearing & Settlement
SWITCH (DISTRA)
Scheme Risk Mgmt
EPS PayFair Infrastructure
ISO8583/ISO20022
Issuing Banks
Ac
qu
ire
rA
cq
uir
er
Ac
qu
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r
Scheme
* listed by Gartner June 2009 among the top best card platforms
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PayFair roll-out with Issuing Banks
• Western Europe:– Cards is still a very “political” subject. Some banks think they should be in
control if a new scheme emerges (French, part of German banks) while most other banks want to have a market focused solution (hence not subject to inter-banking politics and slowness….)
– PayFair is focusing on innovative solution and footprint projects (such as the ones in Belgium)
• Eastern Europe:– Focus on 10 countries in CEE/CIS region:
• No “political” dependencies, no national schemes• Eagerness to have an alternative next to Visa and MasterCard• Appetite for innovative solutions leveraging mobile
– Banks in Hungary, Croatia and Romania are looking to issue PayFair
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PayFair roll-out on the Acceptance side
• To date, the following parties are committed to support PayFair in the market:
– CCV (acquiring network)– Monext (PSP)– Verifone (terminals)– AWL (terminals)– EPS (processing subsidiary of PayFair providing PayFair acquiring
processing services)– EasyCash (from Germany – part of Ingenico group)– ….and some more in the pipeline
• The following merchants are already rolling out PayFair with EPS as acquirer (others to follow):
– Carrefour, Colruyt, Lidl, Makro, Lunch Garden, Quick, Trafic, …
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Q3 2011
PayFair Product Roadmap
Q 4 2009 Q 1 2010 Q2 2010
PayFair EMV
Q3 2010 Q4 2010
PayFair @ Internet
MyPayFair
Q1 2011 Q2 2011
PayFair Low Value Payment
PayFair Contactless
PayFair Full Mobile(NFC, SMS,…)
Q4 2011
PayFair Mobile
...
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PayFair Security ensures convenience for all users
PayFair’s objective:Card data is worthless for hackers!
Today:
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Growing concerns regarding e-commerce/e-payments:• 50% of total card fraud is due to CNP (card not present) internet transactions• 60% increase of this type of fraud in only one year (2008 vs 2009)• 70% of interruptions of e-commerce transactions occur at moment of payment
Solution: PayFair@Internet • No longer oblige consumers to provide their sensitive financial data via internet• only 1 trusted payment method (not a choice between 3D-Secure or “3D-UnSecure”)• Dual authentication (PC + Mobile)
for consumers: added value because “simple, fast & safe” for merchants: added value because increase of e-commerce transactions for banks: - additional revenue stream - drastically reduction of fraud damages
PayFair’s view on fraud
PayFair @ Internet
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Sound Authentication*
(*) works with any PC, with or without speakers (using the internal sound system in that later case)
PayFair Mobile & Contactless
• New disruptive technology to equip small shops (with or without ‘normal’ terminal)
• Compatible with 100% of the existing mobile park in the field (no NFC needed)
• Catalyst to reduce cash
• Also for more electronic LVP’s (Low Value Payments)
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PayFair Low Value Payment
• PayFair contactless will be offered on both cards and mobiles:– Compatible on existing contactless network in the market– Product will also be on-line no specific risk management for
banks– Contactless can be in the card or on a separate contactless
“sticker” ( depending on marketing strategy and packaging, also from a pricing point of view)
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Instant enrolment for immediate consumer experience
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Prepaid/debitPlatform
Web Portal
Instant Registration
Instant Logon-on
• Balance and transactions• P2P Transfer• Loyalty• Viral deployment
Contact +Contacless
Sound
Sound
SMS remittance
+
Sound
• Reload txn• Sales txn
• No skimming
• No fraud
EMV only,No magstripe
• Reload txn• Sales txn
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®
Thank you for your attention, interest and support !
PayFairAtrium Park, Koloniënstraat 11, 1000 Brussels (Belgium)
www.payfair.eu Dominique Buysschaert Pierre Orbandominique.buysschaert@payfair.eu pierre.orban@payfair.eu
mobile: +32 475 61 61 43 +32 473 78 51 76
Q & A
6064 5312 3456 7890 1234 0 Europa Schuman ABCD EFGH IJKLM EXP: 12-2012
6064 5312 3456 7890 1234 0 Europa Schuman ABCD EFGH IJKLM EXP: 12-2012
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“MyPayFair” ®
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