ARBOinteractive Polska

Facebook on CEE markets

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Agenda

Facebook globally

Facebook in CEE

Cases

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Facebook globally

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Facebook today

450M

monthly active users

100M

mobile users

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Facebook today

#1 time spending on www (55 minutes)

More than 250 apps with 1 M users

More than 3 B photos uploaded monthly

57% users log on facebook every day

More than 550 B impressions monthly

Average amount of friends 130 by one user

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Facebook in numbers

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Number of users CEE countries

Data source: facebakers.com

2 7

02 1

40

2 6

84 5

20

2 0

95 6

60

1 4

84 5

60

1 4

78 5

20

1 3

12 9

40

1 3

01 0

00

1 2

07 0

00

1 1

03 5

60

639 2

20

582 8

60

378 8

20

213 5

80

120 9

00

0

500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

Number of users

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Online penetration

63,50%

56,08%53,78%

44,84% 44,54%

41,46%

30,39%

24,05%22,15%

17,67%

13,50%

8,83%

3,66%2,44%

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

70,00%

Online penetration

Data source: facebakers.com

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Page views facebook vs internet

5 countries with biggest PV fb vs. internetData source: google.com

5 9

00 0

00 0

00

4 9

00 0

00 0

00 8 6

00 0

00 0

00

6 5

00 0

00 0

00

14 0

00 0

00 0

00

2 3

00 0

00 0

00

1 7

00 0

00 0

00

2 1

00 0

00 0

00

1 5

00 0

00 0

00

2 5

00 0

00 0

00

0

2 000 000 000

4 000 000 000

6 000 000 000

8 000 000 000

10 000 000 000

12 000 000 000

14 000 000 000

16 000 000 000

Serbia Croatia Bulgaria Slovakia Czech Republic

Internet impressions

FB impressions

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Percentage numbers of PV fb vs internet

Data source: google.com

39,0%

34,7%

24,4%23,1%

17,9%

6,1% 6,0%

3,0%

0,8% 0,6%

0,0%

5,0%

10,0%

15,0%

20,0%

25,0%

30,0%

35,0%

40,0%

45,0%

Serbia Croatia Bulgaria Slovakia Czech Republic

Hungary Romania Poland Ukraine Russia

% fb vs. Internet

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Facebook growth in half year

Data source: facebakers.com

516,6

%

159,7

%

137,5

%

129,0

%

124,8

%

12

1,0

%

119,2

%

116,9

%

111,8

%

80,8

%

78,5

%

75,3

%

59,4

%

34,7

%

0,0%

100,0%

200,0%

300,0%

400,0%

500,0%

600,0%

growth of users

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Demography

Most of facebook

Users in CEE

countries

are between

18-34

Data source: facebook.com

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Summary

Big growth all over the CEE countries

Still growing online penetration

Big number of impressions

Poland and Russia are one of the most

important countries looking to developing

(dedicated person for each country)

Open graph as source of user knowledge

Faceebook can be second after google

global site using in every country

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Cases

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Brands on facebook3 2

00 0

00

3 6

00 0

00

4 0

00 0

00

4 3

00 0

00

4 4

00 0

00

5 2

00 0

00 7

000 0

00

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

8 000 000

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Musi być głośno,

kiedy jest impreza –

Sprite Fan Page

22,5k fans

Like

Ads

Poll

Ads

Different creatives,

Different ad forms,

Different videos,

=

Big fans

engagement

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‘Become a fan’ Ad

Competition for

Maxwell House

fans – „leave your

data for termo

cup”

Maxwell House

Fanpage 50k fans

made in 2 days!!!!

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ASU Ads

‘Become a

fan’ +video

Ads

Special fare for

fans of mix plus

Competition

for MixPlus

fans

MixPlus

Fanpage

13k fans

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‘Become a

fan’‘I like it’

The First Round results were astonishing

About 10 k Fans in 3 days

Total engagement rate (Clicks + Fanning) was about 17 k

The Second Round results were also great

About 5 k Likes in 7 days

Total engagement rate was about 12 k

Thank you!

Pawel.karas@arbointeractive.pl