Patchwork Planet MDH Modedesign 1011 W2012

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Forum for the Future, Fashion Future, MDH Modedesign 1011 W2012

Transcript of Patchwork Planet MDH Modedesign 1011 W2012

Patchwork Planet Laura Gerte, Anja Eisen, Doris Mumhofer, Theresa Grünfelder

Patchwork Planet

Content

Politics and Environment

Science

The Brand

Collection

Politics and Environment

2025, the world has fragmented into religious and cultural ideals…

Our bloc is the ‘Christian bloc’, because of the same cultural and capitalistic

ideals ,the Jewish population of the world joined this bloc.

we will have to deal with a serious rising of temperatures in Europe

Depending on the bloc situation and the climate change…

´ Silk Kashmir Alpaka Cotton

…now we have a shortage of raw materials.

There can only a few fibers be completely grown and made to

textiles in Europe, especially in Germany

Hemp Flax ´ Leather Wool Cow Milk Fiber

The world is globalized , clothes has a long way to go. Then it causes a lot

of problems for the environment because of its treatments und the shipping.

new supply chains- everything located in one bloc, one country

and close together

mills

The designers reaction to it:

• Only fibers that can be grown in your bloc

• Fashions of other blocs are even banned in others

• the designs are mainly influenced by religious and

cultural ideals

• new supply chains- everything located in one bloc, one

country and close together

Science

New Innovation: the cow milk fiber

It is made out of pure milk…

… and has many fortunable characteristics

• Germany has many productive livestock

• thin fibers, even smaller than a human hair

• similar to cashmere and is glossy like silk

• No pesticides or chemistry is used

• anti aging effect & regulate the body temperature

• very resource friendly

• no waste products that pollute the environment - compostable

Self cleaning clothes…

…Titanium oxid…

• small particles are put on the fiber

• the structure of the fibers needs to

be changed by treating it with

amber salt

• Without that the titanium oxide

will not connect with the fiber

because it needs a point of contact

• The material is nontoxic and

colorless

• sunlight shines on the particles, it

decay organic substances. ->That

takes about 20 hours.

• very gentle for the clothes.

…silver nanoparticles…

• they don’t exactly clean the

clothes

• including into fabrics

• helps, to repel water and dirt

• method is inspired by the

lotus plant

… anti smell effect …

…substances are integrated into the fabrics, so they can’t receive

displeasing smells, caused by sweat or cigarette smoke…

• Sugar molecules, called Cyclodextrine • You can find it in socks, suits or in bed linen. It has also the ability to emit pleasant smells.

• A coating of silver and calcium phosphate • has an antibacterial effect. The Calcium attracts the bacteria and the silver crucifies them. It is

very useful in areas, where hygiene is important.

…medical Clothes…

• measuring elements are woven into the fabrics

• recognize blood pressure, heart rate, breathing, body

temperature or sweating

• the emergency coordination centre can suddenly send an

ambulance to the person

• above also fabrics with integrated airbags can absorb falls

• prevent cot death - Life threatening conditions can be realized

early

• pharmaceutical can be mixed with the fabric

Its influence on fashion industry

• the designers and fashion companies

have to work together with scientist-

Some scientists even take the role of the

designer

• like Dr. Manel Torres. So Scientist are not

anymore longer just the aides for

designers, they are now one of their

hardest concurrence

Our Brand

In future we can no longer assume that there will be an endless

supply of water

So how to save water every day based on

the laundry?

• We should wash our clothes when they are dirty, not just to

remove wrinkles and we have to load the launder full.

• “The Xeros washing machine”, cleans clothes using reusable

nylon polymer beads with an inherent polarity that attracts

stains

• “Air Wash” waterless washing machine which uses negative

ions, anti-bacterial deodorants and highly pressurized air to

clean clothes.

Air wash

we want to profit by this knowledge with

our brand • We produce without much water consumption & energy.

• buy our material from Europe, especially from Germany.

• Local alternatives to the cotton like flax and hemp.

• The cow milk fiber also, cows are the raw material for leather

• Besides we also design, produce and sell our stuff exclusively in Germany.

• Based on this fact we save the investments for the import and export.

• Our personnel are composed by a few well-trained qualified persons, who are paid

pretty well and of many cheaper assistants which consists of pensioners. Because of the

domestic production and the partially cheap workers we are able to keep our costs

relatively low.

• use of intelligent high tech clothes, like medical and anti smell clothes

• everyone is able to change the styles with one single garment. These special pieces are

a bit more expensive, but can be turned into 3 or even more pieces of clothing.

• we offer basic garments these can be easily combined with the key pieces, pieces from

past and future seasons.

How can the customers care for the clothes

under these conditions

• “Intelligent textiles” like self cleaning fabrics

• new technologies make our clothes more expensive

but the care is much cheaper

• the anti-smell effect

Who is our market?

• Because of the collapse of the international trade, our

consumers are only Germans

• Due to the fact that we are using high tech fibers we

are aimed to the older generation like people over 50

• Our brand has specified for women

Inspiration

Our collection is inspired by the cultural and religious ideals from our

bloc, especially Germany. While analyzing the German culture for the

newest inspiration of our upcoming spring collection, we came upon

the “Nibelungenlied” which is an old German national epic..

The scene when Siegfried bathes in the dragon´s blood inspired the

shapes, colors and functionality of the garments of our collection

‘Nibelung’

The collection “Nibelung”

• The Spring Collection consists of 6 Pieces.

• The colors red, green and brown are derived from the Dragon´s blood, the leave´s color and the earth / colored by eco friendly dry dying.

• The basswood leaf´s vessel which is like a treetop inspired us to the medical care.

• Anti-dirt molecules are interpreted as the invulnerable dragon blood.

• Materials like leather, which represent besides the injuring skin, hemp, linen and the milk fiber, are local and stand for high quality.

• The three key pieces of the collection can be divided, to get more than one garment out of each.

Tanktop „Brünhilde“

• Cow milk fiber

• Self cleaning fabric

• Anti smell effect

• Medical effect

• Dry dye

• Brünhilde comes in four different

sizes, and for different colors

Longsleeve „Kriemhild“

• Cow milk fiber

• Self cleaning fabric

• Anti smell effect

• Medical effect

• Dry dye

• Kriemhild comes in four

different sizes and four

different colors.

Leggins „Hagen“

• Cow milk fiber

• Self cleaning fabric

• Anti smell effect

• Medical effect

• Dry dye

• Thrombosis thights effect

• Hagen comes in four different

sizes, and for different colors

Trousers „Gunter“

• Double Face linen

• Can be turned over

• Leather waistband

• Can be splittet into Capris or

Shorts

• Dry dye

• Self cleaning fabric

Jumpsuit „Siegfried“

• Double face linen

• Can be turned over

• Can be splitted into Top and

Trousers

• Top can be tuned into waistcoat

• Basswood leave print on the back

• Dry dye

• Self cleaning fabric

Cat/Jacket „Fafnir“

• Leather and hemp

• Can be turned into a Jacket

• Can be turned into a long/short

waistcoat

• Lining with basswood leave print

• Removable callor

• Hook and loop fastener

Post purchase services

• Mobile phone app to have a quick look to our different possibilities to exchange particular pieces

• Our costumers decide what they want to change

• They choose the model out of our mobile catalogue

• This catalogue changes every season, besides these trend pieces we have standard models as well

• After they requested these they sent us their cloth and get it back after we have finished the exchange

Reuse and remanufacturing

• we take them back

• the key pieces, which can

be transformed to

different garments, are

sold again

• the basic pieces get

recycled by our company

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