Partnering in IPTVPresenter: Vitus, Director of IP Services, Intec

Where Are We?

Evolution [of the TV]

Mechanical Televisor7:3 aspect ratio

1884-1928 1935

Electronic TV4:3 aspect ratio

1953

NTSC ColorStandard

2000

Digital, HDTV16:9 aspect ratio

2006

IPTV

t

IPTV ≠ Evolution –> IPTV = Redefinition of “Broadcast”

Redefinition [IPTV!]

Private IP Net[packets]

Spectrum basedRadio or Cable

One-Way Broadcast Two-Way “When”-cast

Conventional/Digital-One source – Many receivers

-Spectrum based

-Spectrum manipulation limits

-Little or no ability to address local market

IPTV-Many sources – Receivers by choice

-Stream/Packet/Session based

-Easy to manipulate [switch channel on/off]

-Great ability to address local market

Partners

Partnering is Critical

GovernmentRegulators

GovernmentRegulators

Providers/OperatorsProviders/Operators

ContentGenerators

ContentGenerators

DigitalInclusionDigital

InclusionOff-Set

Market lossOff-Set

Market lossReach morecustomers

Reach morecustomers

Gains…

CitizensCitizens

Access &Entertainment

Access &Entertainment

Role… VisionVision InvestmentInvestment FlexibilityFlexibility Demand(Pay-TV = $$$)

Demand(Pay-TV = $$$)

Viewer Management VOD Purchase

Package Management

Voting

Promotional Ads Bill Presentment & Pay

IPTV – Potentials

Parental Control OnScreen Purchases Opinion Polling

Government Info Pay Taxes & Fees Citizen Portal

Baird’s Mechanical Televisior1928

RCA’s First Color TV1954

Phillips Plasma TV2005

IPTV: It is not (just) about Television!

Any Person – Any Content

Broadcasting only of the base (free) channels…

Storage is cheap – Content servers have what you want…

And you get it when you ask for it…

Technology [IP] is ubiquitous – “Anyone” can be(come) a content provider

Results in a modern service that fits our diverse lifestyles, with:

- More diverse/relevant/local content can be made available to everyone

- At his/her convenience

- Fits any budget anytime – i.e. not a “luxury” service anymore…

What I Want – When I Want It…

Private IP Net[packets]

Public IP Net

Regional ContentExchange

Local ContentProducer

John Smith @ Home in BarbadosCHOSES to watch this conference – tomorrow or next week…

Access! Inclusion! For Everyone!

Widespread! Right-Priced! A la Carte!

Make It Happen…

Available forbroadcast…

sending…

sending…

sending…

Not being requested!Not being sent!No bandwidth used!

Availableservices…

Polling

Parental

Taxes

Info

Browse

VoD

sending…

That is what partners do…

Watch out…

Government- Support the initiatives

- Put laws in place if needed to allow for competition with the cable providers

Regulators- Do not regulate IPTV as if it were cable television

- Help make it happen, don’t destroy it

Telcos- Experiment – Dare!

- Don’t settle for simple services (“Video to the PC”; VoD; etc)

- Your customers are waiting…

Thank You for Your Time…Vitus – Director of IP Services, Intecvitus@intecbilling.com - +55 11 9113-0551