PARTNER MARKETING FOR THE TRAVEL INDUSTRY

HELLO

@hotelsdotcom @tweetPHG

AGENDA

Reaching new customers in travel

Travel: Why non–traditional partnerships?

Partnerships outside the travel industry

Key Takeaways

How did we get here? Evolution of partner marketing

Contact Us

HOW DID WE GET HERE?

REACHING NEW CUSTOMERS IN TRAVEL

TARGETED OFFER

CONTENT INTEGRATION

WHY NON –TRADITIONAL PARTNERSHIPS

B2B PARTNERSHIPS

PARTNERSHIPS OUTSIDE THE TRAVEL INDUSTRY

TAKEAWAYS

2) What persuasion assets do you have for enabling conversion

3) Think outside the box when it comes to reaching new customers

1) Be granular with the data you provide to existing partners to enable better targeting

THANK YOU

PARTNERSHIPS OUTSIDE THE TRAEmily Brown- Customer Success Director- Emily.brown@performancehorizon.com

Michael Long- Senior Manager Affiliates EMEA- mlong@hotels.com