Partner engagement the foundation of successful collaboration

Partner Engagement: The Foundation of Successful Collaboration

By Raegan WilsonFounder of Channel Squared Consulting

https://www.linkedin.com/reagan-wilson-mba-362497

“Partner engagement is the foundation of the channel sales success. Partners

cannot successfully sell, service, or support your product and solutions

without proper engagement with you as a vendor.”

Provide a Place for Engagement• Partners need access to

information 24 hours a day 7 days a week

• Make sure your partners have a centralized place to get the tools they need for success

Collaborate On More Than Leads• Collaboration is happening around

support tickets, opportunities, solution design, SPIFFs, rebates, content, and marketing programs.

• Transparency between partners and vendors increases collaboration and drives partner loyalty.

Loyalty Matters• Successful gamification will

make it rewarding and transparent for the rep and manageable for you.

• It never hurts to put yourself in your partners shoes to see what really will motivate them and gain their loyalty.

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