Assignment 13 :

Group Ancillary Research & AnalysisGroup Work

Kaya Sumbland

Gledis Dedaj

Rahel Fasil

Joanne Aroda

A) Newspaper Adverts

Stage 1 – Research Of Newspaper

Adverts

What Kind of Things Are In The Newspaper

• The ‘ London Evening Standard’ has ...

• More news than the ‘Metro’• Less advertisements• Business• Economics• TV Listings• Ticket bookings• Sports

How Is The Newspaper Organised/Structured

The ‘London Evening Standard’ has different sections ...

• News• Londoner’s Diary (News,

International, Featured,)• Home & Property (News, New

Homes, Affordable homes, Holiday Homes, Design, Reader Promotion, Architecture, Outdoors, Our Home, Property Searching, Ask The Expert ...)

• London Life

• Business• Television & Radio• Games & Puzzles• Letters• Travel• Sports

How Much Advertising is in it ?

London Evening Standard

London Evening StandardAd's

• ‘London Evening Standard’ is a News centred paper

• Their are some ad’s but way more less in comparison to the content of News

• This newspaper is closer but still below high-end newspaper i.e. ‘The Guardian (business magazine)

What Do They Advertise – ‘London Evening Standard’

• They tend to advertise...• O2 offers• Rolex watches• T-mobile offers• Jewellery• John Lewis• Skin care products• M&S

• They advertise more expensive products of which some working class and upper-class people may be interested in buying

Who Is The Target Audience – ‘London Evening Standard’

• The ‘London Evening Standard’ has a high reading age of 14 as it has more complex words to suite to the working class and upper-class

• Its aimed also at early morning commuters to get their daily fix on current affairs on the move

• This morning period is busy and more papers will be taken than the lunch and evening rush

Where Is It Available? – ‘London Evening Standard’

• The ‘London Evening Standard’ is also available at most if not all London over and underground train stations

• They can also be found on some busses • This newspaper is free

These are the costs for half or a full page in the newspaper

Kaya

What kinds of things are in ‘The Sun’?

• Humorous headlines

• Page 3 Nude shots

• Weather

• ‘Jane Moor’ section

• TV Magazine

• ‘Dear Deidre’ section

• ‘Woman’ section

• Puzzles

How is ‘The Sun’ Organised/Structured?

Front page important big news Weather forecast Jane Moor article

Middle TV gossip TV guide Sports at the back

How much Advertising is in ‘The Sun’?

There is about 45% advertising throughout the newspaper as it features on every page in various

sizes.

Also nearer the end of the paper there is a double page dedicated for many small adverts

Advertising

Text

What do ‘The Sun’ advertise?

• Theme parks

• Supermarkets

• Movies

• Technology

• Holidays

• Adult hotlines

• Elderly Mobility

Who is the Target Audience?

• There main audience would be generally from ages 19 up to 49 as they have most buying power.

• However, because of their adult themes possibly for

those older more in the 30’s.

• Being only 40p and the language and the reading age of 8 I would assume its for the lower working class. Also emphasised from the low price/ sale adverts.

Where is ‘The Sun’ available?

UK

Scotland

Poland

Ireland

Size and Cost of Adverts in ‘The Sun’I could not find the cost

Kaya

What kinds of things are in ‘The Guardian’?

• Top News• International News• National New• Autumn Statement• Egypt News• Jeremy Heywood• Finance• Obituaries• Technology• Reviews• Letters and Emails• Sports – cricket, football

How is ‘The Guardian’ Organised/Structured?

Top News International/National News Autumn Statements

Obituaries Finance Sport

How much Advertising is in ‘The Guardian’?

There is about 50% advertising throughout the newspaper as it heavily features adverts in the

beginning, but decreases nearer the end.Also, as it is near Christmas time, adverts are always

very prominent

AdvertisingText

What do ‘The Guardian’ advertise?

• Box sets

• H&M

• Crisps

• Technology

• Flights

• Charities

• High-quality food

Who is the Target Audience?

• Men in their 30’s – 60’s in business

• Its £1.20 so people with well-off buying power

• Articles are long and detailed so those educated

• Further articles are on finance and middle class pop culture – esp. cricket so it would be middle classes

Where is ‘The Guardian’ available?

The Guardian Manchester(only until 1959’)

Guardian America –Only Online

UK

Size and Cost of Adverts in ‘The Guardian’I could not find the cost