Presented By :- Amit Kumar Giri (I) PGDM 2ND Semester , ,

Introduction –

Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous international brands. Despite unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time.

In 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees.Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality.

About Parle

• Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception

CERTIFICATION:

• As part of the efforts towards a larger share of the global market,

• Parle has initiated the process of getting ISO 9000 certification.

• The Parle name symbolizes quality, health and great taste. Today, the Parle brands have found their way into the hearts and homes of people all over India & abroad, which has resulted into Parle-G being the “Worlds largest selling biscuit".

Quality

• Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering the final products to the supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad.

LOCATIONS:

• First Factory:- Mumbai

· Second Factory:- Bhadurgarh

• Third Factory:- Bangalore

• Next- Rudrapur (Uttranchal)

• Total Production At Uttaranchal:- 250 metric tones.

1500 WHOLESELLERS

4,25,000 RETAIL OUTLETS

Import-Export

• Parle biscuits and confectionaries are fast gaining acceptance in

• international markets, such as, Middle East, Africa, South East Asia

• and the more sophisticated economies like U.S.A., UK, Canada,

• Australia and New Zealand now relish Parle products.

PILLARS OF SUCCESS:

• · Learning

• · No Compromise on Quality• · Hard Work

The consumer is the focus of all activities at Parle. Maximizing value to consumers and forging enduring customer relationships are the core endeavors at Parle.

REASONS FOR MARKET LEADER:

• Mass Production i.e. Volume

• Cost Cutting: They are in Backward Integration so that to cover

• The profit by introducing sugar plants, Maida plants as well as

• Packaging Plant.

• · Taste

How Parle – G has utilized the power of advertisement to attach with people’s emotions, right

from the beginning.

PROCESS OF BISCUITPRODUCTION:-

· Raw Material testing· Mixing· Moulding· Baking· Cooling· Packaging

PARLE – G SPONSORED TELE-SERIES SHAKTIMAN

KISSME BAR

MANGO BITE

MELODY

MAGIX

PARLE CREAM

ORANGE CANDY

POPPINS

ROLA-A-COLA

TOFFEES

MILK SHAKTI

CORPORATE SOCIAL RESPONSIBILITY:

• As a part of Corporate Social Responsibility Policy Parle is keenly involved

• In the overall development of younger generation with focused endeavor

• To built New Face of India and spread happiness & joy all over.

CONCLUSION

PARLE is one of the best manufacturing company of Biscuits and other products among their Competitors.PARLE Company using new technology. That is the key point of Success of PARLE.

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