April 22, 2023

Parker HannifinCustomer Retention w/ Nitrogen

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Why Use Retention Kits

• Give nitrogen tire inflation service a face• Stay in front of the customer, and bring them back

– email marketing• Add value for customer – safety & savings• Effectively provide add-on features such as

roadside assistance and tire protection plans • Capture services normally lost, such as oil change,

car wash, etc.• New revenue stream w/out increase in effort

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Today’s Challenges

Dealers • Diminishing customer

retention• Shrinking margins• Rising expenses• Minimal

differentiators

Your Customers• Rising fuel prices• Increased tire costs• Safety concerns

− Customers don’t understand their vehicle, they want full service:

Towing service, tire repair, etc− 90% of blowouts are due to

under-inflated tires. (US Department of Energy)

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The GNI Solution

Your Solution• Generate more revenue

per customer• Increase customer loyalty• Automate communication

with your customers − Email with custom coupons− Short Message Service

(SMS) to mobile phone• Build and own your

customer email list• Increase nitrogen sales

Customer Solution• Receive the best tire

protection plans available• Enhance peace of mind• Increase safety by

reducing tire failure• Receive valuable coupons

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Dealer Customized Solutions

• Cap Kits• Packaging• Material• Information

• Web retention• Protection Plan• Roadside assistance• Tire Hazard 150

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Dealer Benefits

• Free inclusion in the GNI Dealer Locator• Choice of quarterly or monthly customized

newsletters− Uses your logo− Includes unlimited customized coupons to bring them

back

• See how many customers have registered• Free auto-renewal services• Opportunity to sell other services

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Dealer Locator & Newsletter

• Increased visibility

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TS-CHVC

• Chrome coated ABS plastic

• TPMS compatible• 1000 caps• Caps only, no promo

material

• Typical Application: Service drive w/ no customer retention

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TS-N2001CCustomer Awareness Kit

• Chrome coated ABS plastic caps

• TPMS compatible• 500 kits/case (2000 caps)• (2) stickers, nitrogen info &

caps

• Typical Application: New car nitrogen inflation, PDI nitrogen inflation, F&I programs, service drive

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TS-N2001G Customer Awareness Kit

• Rubberized green plastic caps

• TPMS compatible• 500 kits/case (2000 caps)• (2) stickers, nitrogen info &

caps

• Typical Application: New car nitrogen inflation, PDI nitrogen inflation, F&I programs, service drive

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TS-4001CPremium Customer Awareness Kit

• Chrome coated ABS plastic caps

• TPMS compatible• 144 kits/case (576 caps)• Door panel decals, sticker

price decal, nitrogen booklet & caps

• Typical Application: New car nitrogen inflation, PDI nitrogen inflation

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Tire Protection Plans

• Sign & Drive Roadside Assistance• Unlimited towing, flat tire assist, lockout assist,

fluid delivery, battery assist• Similar to the AAA program • 1, 2 or 3 year plans

• Tire Hazard 150• Repair ($20) or replace ($150)• 1, 2 or 3 year plans

• Roadside Assistance + Tire Hazard 150• All coverage of both plans, in comprehensive

package

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Tire Protection Plans

• Administered by Nation Safe Drivers• Same as Purigen & Nitrofill• http://www.nationsafedrivers.com/

• 40,000 service providers nationwide• Register at time of sale to capture all

customer information to be certain to capture all customer information• Or customer can register via internet

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Tire Protection Plans

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Web Retention

• Through Get Nitrogen• Now very similar to the Nitrofill program• Dashboard Demo @ GNI• Track customer registrations• Customizable Email• Logo, coupons, renewals, frequency, etc.

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Kit Upgrades

• TSC-4001C-R, TSC-2001C-R• Web Retention

• TSC-4001C-2, TSC-2001C-2• Sign & Drive w/ Web Retention

• TSC-4001C-5, TSC-2001C-5• Tire Hazard w/ Web Retention

• TSC-4001C-6, TSC-2001C-6• Tire Hazard & Sign & Drive w/ Web Retention