Paradigm Shifts: Can SEO Survive Google? Dr. Pete Meyers • Marketing Scientist • Moz

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Patented Sharkano Scale* *not actually patented, image ©2017 KittyVector/ShutterStock

Attack of The Ads

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Local Pack ads are live on mobile and appear to be in testing on desktop.

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Risk Factor: 2 Sharkanoes

It Just Got Personal

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Google Assistant may open up new avenues for personalization.

For example, search history appears to be more persistent.

Google Now uses personalization to do away with queries entirely.

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Risk Factor: 2 Sharkanoes

Rise of The Machines

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“What are ranking factors?”

?

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“What are ranking factors?”

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“What are ranking factors?”

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“What are ranking factors?” (+) Contains search phrase (+) Links from trusted sites (-) Abuses/stuffs keywords

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“What are ranking factors?”

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“What are ranking factors?”

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“What are ranking factors?”

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“What are ranking factors?”

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“What are ranking factors?”

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Risk Factor: 2 Sharkanoes

The Voice of Doom

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OK, Google: Can fish live in volcanoes?

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On the website Gizmodo.com, they say...

Last week, scientists spotted sharks living in a volcano.

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OK, Google: Where did my links go?

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Sorry, I’m not sure how to help with that.

Interestingly, Google Home does send a link to your mobile app.

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When voice makes more sense, you can send data back to Google Home.

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When I saw the fin emerge from the magma, I finally knew the sharkano…

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OK, Google: Who is this?

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That voice is Dr. Martin Brody, host of TLC’s Sharkano: It Was Probably Aliens

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OK, Google: Is that series available online?

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Yes, that series is currently on Netflix. I’ve saved it for you as SHARKS-1.

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OK, Google: Play saved series SHARK-1

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Martin Brody is a former police chief, shark hostage & author of 73 books…

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OK, Google: Find books by Martin Brody

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I’ve sent the results of your search to your smartphone.

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OK, Google: Sort results by publication date.

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OK, Google: Buy “Abduction: My Drunken Tale of Shark-Alien Survival”

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I’ve ordered that title and am downloading it to your tablet.

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OK, Google: Read my book.

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Risk Factor: 3 Sharkanoes

Content Wars: Cached

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AMP results are your entire web page hosted on Google’s servers.

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Risk Factor: 3 Sharkanoes

Content Wars: Curated

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Data feeds alone can be used to drive immersive content experiences.

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Risk Factor: 3 Sharkanoes

Content Wars: Created

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Content features are built for mobile and dominate mobile screen real estate.

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Google recently launched tabbed content for movies and books.

This goes beyond curation to create a self-contained content experience.

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OK, Google: I need a recipe for chili.

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Ok, I’ve got a recipe called “Award Winning Chili Con Carne” from All Recipes. Does that sound good?

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Risk Factor: 4 Sharkanoes

The ‘Shrooms, Man!

Is Google trying to poison us? I’ll leave it to you to decide. (h/t @danmozgai)

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“The Fly Agaric, Amanita muscaria, is a hallucinogen and must be considered poisonous.”

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Risk Factor: 5 Sharkanoes

Are You Prepared?

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Keep your eyes open.

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Features occupy even more space on mobile and can be totally different.

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OK, Google: How to do search engine optimization?

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Sorry, I’m not sure how to help with that yet.

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Pick your battles.

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Give your data away?

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When you give your data away, think beyond the short-term benefits.

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Maybe don’t eat these.