Panther Pub & GrillePanther Pub & GrilleKathryn DeMarcoFebruary 27, 2012

Social Media MarketingProfessor Terri Daughter

Kathryn DeMarcoFebruary 27, 2012

Social Media MarketingProfessor Terri Daughter

History

Opened on September 9, 2009

Located in downtown Plymouth, New Hampshire

Owners: Kathryn DeMarco & Meghan MacDonald

Panther= PSU mascot

Hours of OperationSunday 11:30-1:00am

Monday 11:30-1:00am

Tuesday 4:00-1:00am

Wednesday 4:00-1:00am

Thursday 4:00-1:00am

Friday 11:30-1:00am

Saturday 11:3o-1:00am

Cliental

University students & faculty

Locals

Families

Tourists

Competition

Panther Pub & GrilleMedia Media Marketing Plan

Sunday 11:30-1:00am

Monday 11:30-1:00am

Tuesday 4:00-1:00am

Wednesday 4:00-1:00am

Thursday 4:00-1:00am

Friday 11:30-1:00am

Saturday 11:30-1:00am

The Plan

Increase the number of customers by 10% during Monday lunches (11:30-4:00pm)

January 16, 2012 January 30, 2012

FourSquare

What is FourSquare?

Customers will “check-in” at arrival.

“Newbie Special”

The first time you check in at the Panther Pub & Grille during Monday lunch from 11:30 am to 4:00pm receive 30 % off entire bill!

Monitor & record amount of “check-ins” during the time frame.

Social Media MarketingPlan Results

Mondays Number of Customers

Foursquare Users Non-Foursquare Users

January 16th 20 2 18

January 23rd 15 3 12

January 30th 13 1 12

Average Customers

16 2 14

Average Customers

Before SMMP

18 x x

Social Media MarketingPlan Results

Results

GOAL: Increase the number of customers by 10% during Monday lunches (11:30-4:00pm)

Future: FACEBOOK

Depends on business

CHECK US OUT

www.pantherpub.com

www.facebook.com

www.foursquare.com

Work Cited

www.facebook.com

www.foursquare.com