Paid Search and Social Marketing

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Presented at InnoTech Austin 2013. All rights reserved.

Transcript of Paid Search and Social Marketing

Apogee Results | © 2013

Paid Search & Social Marketing

Michael.Crider@apogeeresults.com

Michael Crider

Apogee Results

@MPCrider

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

Apogee Results | © 2013

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Social Ads = Social Content

Social Ads = Higher Search Results

Social Ads = Tightly Targeted

TL/DR

Apogee Results | © 2013

• Apogee Results, based in Austin is the coolest “pure-play” online marketing firm in Texas, and one of the

largest independent firms

– 100’s of clients, including Whole Foods, National Public Radio, Golfsmith, Lance Armstrong / Livestrong,

Olive Garden, IBM, PerkinElmer, SAP, Hewlett Packard, Shell, Merrill Lynch

– + high growth VC-backed and Inc.5000 clients

– Paid, Earned and Owned Online Media, Website Effectiveness & Conversion

• Continuously performing online marketing since 1995

• All programs are results-focused and metrics-based

Offline Marketing