INTEGRATING DIGITALPaid > Owned > Earned

3 TYPE OFINTEGRATEDDIGITAL MEDIA

1. PAID MEDIA 2. OWNED MEDIA 3. EARNED MEDIA

The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.

INNOVATIVE COMMUNICATIONS

YOUR MEDIA STRATEGY

INTEGRATING

TYPESMEDIA

CONTROLLED COMMUNICATIONS. FROM WEBSITES TO MICROSITE, SOCIAL MEDIA TO BLOGS, OWNED MEDIA ARE PLATFORMS FOR PROVIDING CONTENT. THESE ARE PLATFORMS TO DRIVE TRAFFIC TO. THE GOAL OF THE MICROSITE IS CONVERTING INTEREST INTO CUSTOMERS.

WHAT IS OWNED MEDIA? WHY USE OWNED MEDIA? WHAT IS THE GOAL OF OWNED MEDIA?

PINPOINT TARGETING. PAID MEDIA HAS CHANGED FROM IMPRESSION BASED TO CONVERSION BASED. DIGITAL ADVERTISING CAN BE HIGHLY TARGETED. OUR MEDIA BUY STRATEGY WILL PUT ADVERTISEMENTS IN FRONT OF USERS AT SPECIFIC ORGANIZATIONS AND THOSE WHO HAVE VISITED THE MICROSITE.

WHAT IS PAID MEDIA? IS PAID MEDIA EFFECTIVE? WHO WILL OUR MEDIA BUY TARGET?

EMPOWERING THE CROWD. FROM SHARING POSTS ON LINKEDIN TO EMAILING A WHITE PAPER BEING A THOUGHT LEADER IN AN INDUSTRY HAS ADVANTAGES. CASE STUDIES AND BLOGS ARE SHARED AMONG COLLEAGUES. BUILDING ENGAGING CONTENT THAT IS HIGHLY SHARABLE IS THE KEY.

WHAT IS EARNED MEDIA? HOW DOES THIS HELP OUR EFFORTS? WHAT IS THE KEY TO SUCCESS?

ADVERTISINGPAY PER CLICKDISPLAY ADSRETARGETINGPAID INFLUENCERSPAID CONTENT PROMOTIONSOCIAL MEDIA ADS

SHARINGMENTIONS

SHARESREPOSTSREVIEWS

WEB PROPERTIESWEBSITE

MOBILE SITEBLOG SITE

SOCIAL MEDIA CHANNELS

Leverage owned, earned, and paid media for a comprehensive marketing strategy

Gain more exposure to web properties with SEO and PPC

Propel sharing & engagement with paid promotion

SEO & brand contentdrive earned media

(sharing) & traffic

CONCLUSION

Our goal is to create an integrated communication strategy that combines paid, owned and earned media that will deliver tangible results for your organization.

STRATEGY BEFORE DESIGN.

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