Lean Startup Crash Course

What is a startup?

Build it and they will come?

Start coding

Launch product

Get dumped

Go viralEtc

A startup is a temporary state

Search Execute

Startups do this Companies do this

Lean is this

What we do in a lean startup

The true product of an entrepreneur is not the solution, but a working business model.

The real job of an entrepreneur is to systematically de-risk that business model

over time.Ash Maurya / Spark59

Validated learning

Build Measure

Learn

Product

DataIdeas

Validated learning

Build Measure

Learn

Product

DataIdeas

“Startups that succeed are those that iterate enough times before running out

of resources” Eric Ries

Balancing intuition and evidence

Lean Canvas

A model that you can change everyday while you search for a business.

Ash Maurya and Alex Osterwalder

Business Plans

“No campaign plan survives first contact with the enemy.” Field Marshall Helmuth Graf von Moltke

Introduction to lean canvas

Product on the left

Product

Market on the right

Market

1. Problem

1

2. Customer

2

3. Unique Value Proposition

3

4. Solution

4

5. Channels

5

6. Revenue

6

7. Costs

7

8. Metrics

8

9. Unfair Advantage

9

Lean canvas walkthrough

Part 1 / Problem Solution Fit

Lean canvas walkthrough

Part 2 / Product Market Fit