Post on 02-Jun-2018
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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SME or Startup
Startup
• Founders will become multi-
million dollars rich quickly
• Founders will take over the world
• Plan for growth before validating
a business model. Goal is to take
over the market so no
competition can make this claim:
Rocket Internet
• Raises multimillion dollars in
Round A
SMB (Small and Medium Business)
• Founders will sustain their own
regular way of life
• Founders will make a living
• Prudent and validates its business
model prior to grow further.
Competition could quickly
become a problem
• Raises from friends and love
money
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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France’s mindset
• Long tradition of craftsmanship
• People think in terms of specific problems
•
Quality improves with better people• Products are thought in top down approach
– The CEO decides what the product will look like
– Creates a product based on own experience
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Craftsmanship vs Industrialization
4
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Product Manager
• Frame specific problems in generic terms
• Think about global market, not a specific customer
•
Wonder what feature will sell to most customers• Plan versions, think MVP
• Develop an Upgrade Strategy
•Create processes to improve development, quality,sales cycle
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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QA needs automation
6
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Develop your brand
• It is harder to build a brand but it adds true value
• DO NOT GO OEM (Marque blanche)
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8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Toolifying for success
Eric Moret – Paris France, Spring 2013
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
http://slidepdf.com/reader/full/pafi-26-11-14-toolifying-for-success-eric-moretpptx 9/19
Lots of Moving Parts
• Product development – Product Management,
Engineering and QA
•
Manufacturing• Marketing
• Customer relations and Sales
•Support
• HR, Recruitment, Finance
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Think Big, Build to Grow NOW!
• Reduce your costs, Aggregate
services
• Minimize number of Vendors
• Keep your options opened,favor open standards
• Plan for the worst, expect the
best - Backup
• Don’t manage servers it’s not
your job, consider laziness as
a competitive advantage !
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Product Management
• Talk to customers daily, understand why and
how they use your product
• Manage the “Roadmap” trac.edgewall.org
• Eat your own dog food
• Track “Feature Request”
pligg.com
• Evangelize customers
• Educate the field
• Technical Marketing Engineers – whitepapers and datasheets
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Software Engineering
• Your coders are the stars
• Use Dynamic Languages to reduce the feedback loop –
Ruby, Python, NodeJS, Perl
• Opt for a modern MVC framework - Model View
Controller (Django, RoR, Sinatra, Catalyst),
• Use Design Patterns
•Choose and use a unit testing framework
• Use Agile methodology, Iterate Fast
• Reduce feature set, deliver early
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Quality Assurance
• Testing is fun… when nobody has to
do it: automate
• Integrate your bug tracking, code
repository and project
management in one tool: trac orredmine
• Get your developers to implement
unit testing functions
• Automate builds and perform
continuous integration withCruisecontrol to run your unit tests
at build time
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Scaling Product Development
•Virtualize everything, host in thecloud
– Heroku – is your SCM, your hostingplatform and database, don’tmanage your server, manage yourapp but you have to love Ruby
– Google App Engine – Includes yourscalable hosting platform,databases but you have to loveJava or Python
– VMware vFabric – Let’s you focuson Software not on infrastructure,in Java Spring
• SCM - Manage your source code in
the cloud
– GITHub better than GIT – GIT better than SVN
– SVN better than CVS
– CVS better than nothing (or is it?)
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Product Manufacturing
• Apple outsources to
Flextronics
•
You won’t beat Apple
S l CRM C t R l ti hi
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Sales – CRM - Customer Relationship
Management
• Sales Force dot com aka SFDC
• Manage your prospects
•
Define your workflow• Customer support cases
• Reports and
Dashboard
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Support
• Customer is always right
• Be responsive
•
Use the community• Go the extra mile to make
a customer happy
•
getsatisfaction.com
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Recruitment
• Word of mouth
• Hire smarter people than you!
• Internal incentive programs w/ reward
• jobvite.com
– Manage hiringthe social way
8/10/2019 PAFI 26-11-14 - Toolifying for success-Eric Moret.pptx
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Q&A
Tools integration is key