PACKAGING TALKS

JAIKUMAR RANGANATHAN,M.DES

INDUSTRIAL DESIGNER

Simplify

to

Sell!

Branding, Logotype ,text

Positioning

BIG IDEA

The unique concept

Its all Starts with positioning

Execution

Vs

idea

My passionate belief is

that business can be

fun!

By Anita Roddick

‘ a better world’

Core values

In positioning statement

words like-Quality,trust

Innovation are worthless!

Don’t use them

Synergy effect

User experience

Ritual

TRY TO BE

DIFFERENT

Consumers seldom

notice better…

Consumers always

notice different

The USP

Unique selling point

The loaded

words

CALL TO ACTION

Role of

Brand Identity

Guide

….create a

framework that

clearly defines the

key parts of the

visual identity

Fix the Key element

or key elements.

( a no touch )

…Inspire creativity

in moving the

brand forward

i.e. to be contemporary

Guidelines and

Rules are necessary

But stop

creativity

Work

stepwise

First the idea

Which is done

in the head

Ideate on the

Design by doodle

and use magic

markers

Third….to finalize

the idea use

the computer

Do not design

all parts at the

Same time

LOGOTYPE

ICON

BRAND

COLOURS

STYLE

Flawless

Execution

God is in

the details

Always improve

NEVER

STOP

If something

looks

Interesting

it will be

Read

constant

Update

never be

satisfied

Use all

Communication

tools

Graphics

Material

Shape /Form

Illustration( Photo/ drawing )

Sensitive links

Copy/ word/ text

Touch

Symbolism

Stimulate all

The 5 Sense

Be

Generous

Under Promise

Over deliver

Information is

Passive

Communication is

Active

Branding, Logotype ,text

Indianness in

Packaging design

Display

must

Sell!

Its all about

message

Stimulate buying

Involve the customer

Through verbal,

symbolic,Visual etc

Summarize

• Simplify to sell

• Message must be persuasive

• Personal

• Reinforce Positioning

• Verbs are always powerful

than Nouns

• Message leads to purchase

( TAGLINE)

Thanks for

Listening

Do it Big

Stay at home

Courtesy to:

World famous packaging Designer

Lars Wallentin

All the brands used for supporting the

presentation