• Website Production- New Websites and Remodels

• Search Engine Optimization (SEO)- Better Rankings on Google, MSN, Yahoo, Bing etc.

• Social Media Platform Creation- Facebook, LinkedIn, Twitter

• Video Optimization- Take Your Video and Show it to The World

• Web Analytics- Track The Health of Your Website

• Pay Per Click (PPC)- Paying for Clicks from Google

Leveraging the Powerof the Internet

By Bradley Eisner

Are You Using Purpose-Driven Pages?

• Identify the purpose of the page.– Get a call?– Get an e-mail?

– Get information about user?– What do you want them to do?– Where do you want them to go?

Have You Identified Your User?

• What is the demographic?– Commonly-used demographics include race, age, income, disabilities, mobility (in terms of

travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location

• What is the geographic?– Think dart board...

• What is the psychographic?– Commonly-used psychographic attributes include activities, interests and opinions.

What Design and Functionality Should We Consider?

• Colors– Primary and Secondary

• Shapes• Look and Feel

– i.e. Clean, Modern, Bright, Basic, etc.

• Functionality– i.e. Photo Galleries, FAQ Module, Quiz Module, Search Module,

Shopping Cart, etc.

FACT:

If your landing page takes more than 7 seconds to load – most visitors will abandon the site and create a higher “Bounce” rate.

Things to Avoid

Minimize Distractions

CONFUSED

LOOK HERE

WHAT’S THIS?

HAVING A BRAINANURISM YET?

ARE YOU DISTRACTED

LOOK HERE

LOOK HERELOOK HERE

LOOK HERE

LOOK HERE

LOOK HERE

Minimize Distractions• Do not distract your visitors

• Remove any images or text that can divert the user from the goal of the page

• Minimize links (especially external) that can steer the user away from the page

Am I Working My Calls To Action Properly?

• Call Now• Email Here• Click to Download • For More Information . . .• Come See Our New Showroom

• Check Out Our HUGE Selection …

Do I Have Good Content?

• Content is King• Always write with the human in mind• Use keywords that people would use to land on

your page• Spread your ideas out over a number of pages

and be specific but vague

"Once searchers arrive on your landing pages, you have 13.2 seconds to convince visitors that they are on the right site.”

FACT:

Clearly defined logo

Clear call to action

Clear and easy call to action

WIFM (What’s in it for me?)

Clean and well thought out layoutGreat colorsOrganized

Websites

SEO Search Engine Optimization

Which Search Engine is King?Search Engine Market Share

2008

Search Engine Optimization

Construction Company in Sonoma

Pest Services Sonoma County