Post on 26-Dec-2015
P2Rx Marketing Report
Nedra Kline WeinreichWeinreich Communications
January 2005
Qualitative Research
In-depth telephone interviews with 14 respondents
• Approx. half frequent users, half non/low users
• Mostly state P2 staff, EPA regional staff,
environmental organizations
Quantitative Research
Online survey with 497 respondents
Approx. 2/3 came from WRPPN, GLRPPR, PPRC
Mostly technical assistance providers, state and local government staff
Only 7% business/industryVast majority (73%) have >5 years of
experience in the environmental field.
Knowledge/Perceptions of P2Rx
Website for P2 information Way of sharing information between
the centers and not duplicating efforts Offers ability to network among the
centers for answers to questions Some confusion of P2Rx with NPPR
Relationship between P2Rx & Regional Centers
P2Rx primarily a website connecting topic hubs at each regional center
P2Rx as a network of regional centers, connecting them to share resources and collaborate
Centers seen as where the primary interaction happens with the users in each region
Perceptions of Centers
Centers are seen as partners• Users receive TA, regional roundtables,
news, etc.• Users provide assistance to the centers
(e.g., creating topic hubs) Wholesaler - retailer relationship Centers are very helpful May have too much on their plates Websites have improved
Best Things About P2Rx
One-stop shopping Efficient information sharing Entry point to P2 information Comprehensive Can find things quickly Topic hubs - condensed info
Use of P2Rx
Most used resource is topic hubs • Easy to use and comprehensive• Not detailed enough for many people
Many go to P2Rx first if they know of a topic hub or another resource on their issue of interest.
Many people on a listserve, but don't realize it is a P2Rx-affiliated service.
Why Not Use P2Rx?
They just don't think of it Most go to their regional center first P2 is not the primary issue they are
working on -- depends upon current projects and priorities
“Old hands” go directly to resources, need more detailed information.
Prefer to search for info themselves
How Found Out about P2Rx/Center
Colleague - 45.5% E-mail message or listserve - 25.5% Internet links - 17% (search engine +
link from another website) Brochures (5.8%), conferences (5.0%),
and government assistance providers/referrals (3.8%)
Many aware since their inception
Accessing P2Rx/Centers
70% use P2Rx or regional center at least once per quarter - 41.7% quarterly, 23.9% weekly, and 3.4% daily.
About 20% are first time users. Most access their own regional center
rather than P2Rx – 54.5% go to regional center vs. 29.2% to P2Rx.
Where Get P2 Info
EPA website (56.1%) and regional centers (54.5%) were most common
Regional centers varied (by region):• PPRC - 66.7%• WRPPN - 60.6%• WRRC - 54.9%• GLRPPR - 54.7%• NEWMOA - 50.0%• Peaks to Prairies - 42.9%• P2RIC - 36.0%• Southwest Network - 21.4%
Where Get P2 Info, cont.
More than half (52.5%) use a general internet search.
Colleagues provided P2 information to 42.8%.
P2Rx was a usual source of information for almost one-third of the respondents (29.2%), tied with training.
How They Use the Info
At least monthly: Learn more about an issue - 47.3% Assist a client in P2/WR - 37.1% Provide info to a client - 36.6% Assist my org in P2 - 33.4% Collaboration - 29.1% Achieve compliance - 25.7%
P2Rx/Center Websites
Accurate Mostly easy to use Some browser problems Some confusion with differences in topic
hubs between centers News/links need updating Sometimes hard to find things Layout/navigation could be improved
How Useful are Resources?
4= very useful, 1=not useful
Topic Hubs - 3.07 Library - 3.04 News - 3.02 P2 Programs Directory - 2.85 Hg Reduction Progs DB - 2.70 RFP Database - 2.43 Homes Across America - 2.27
How Useful are Services?
4= very useful, 1=not useful
Regional Roundtables - 2.98 Rapid Response - 2.93 Listserves - 2.83
Useful Info Formats
4= very useful, 1=not useful
Fact Sheets - 3.36 Case Studies - 3.22 Personal Responses to Qs - 3.06 Background/Overview - 3.00 Manuals - 2.99 Training - 2.94
Useful Info Formats, cont.
Referrals to Experts/TAPs - 2.87 Assessment Tools - 2.79 Biblios/References/Links - 2.74 Vendor Information - 2.45
Other Types of Info Formats Needed
In-depth reports/fact sheets on specific topics
Checklists for each sector Info organized by pollutant
sources/SIC codes/state Tools to measure/report success
Other Types of Info Formats Needed, cont.
Case studies/success stories with cost information
Training curricula/resources Customizable brochures/fact
sheets Everything in PDF available online
Desired Resources
More staff - P2Rx as assistant? More subsectors in topic hubs Updates on news, innovative projects
and technologies Announcements of new resources
available, links, regional activities Input from industry on what they want
help with
Desired Resources, cont.
Industry-specific P2 options Conference proceedings Regional project publications Contacts for environmental and industry
organizations Speakers Bureau - recs from others P2 Activities at Universities Tribal resources
Topics of Interest
Auto body/paint Regulatory/compliance info Mercury reduction Construction materials Stormwater and wastewater issues Alternatives to chemicals/processes Pharmaceutical waste Pollutant source reduction
Topics of Interest, cont.
Sources of funding for P2 Vendor information Industrial processes Innovative P2 technologies Safer cleaning compounds Solid waste recycling/source reduction
RecommendationsOverall Approach
Primary emphasis on individual regional centers, with P2Rx branding
P2Rx as one-stop shopping, entry point to other resources
Focus on primary audience of technical assistance providers and fed/state/local envtal staff - esp. EPA staff
Focus on more in-depth info Put products with national scope (e.g.,
listservs) under the P2Rx label
RecommendationsPromotion
Focus on interpersonal/e-mail methods - esp. between colleagues
Get better placement on the EPA website P2 homepage
Periodically send out reminders about particular resources
Increase number of websites linking to P2Rx/regional centers
Consider single P2 listserv
RecommendationsWebsite
Make sure works with all browsers Make sure links are up-to-date Put something new on the site at least
once per quarter - include in email newsletter
“Email this page” from the website Standardize topic hub formatting on
center websites
RecommendationsResources
Everything should be accessible online (except for copyright)
Extend electronic library Case studies/success stories National programs directory needs to be
only P2 programs Materials for trainings Fact sheets on very specific topics
RecommendationsResources, cont.
Checklists for different sectors Assess annual state priorities and
develop materials to address those Break topic hubs down more into
subsectors P2Rx as clearinghouse to disseminate
regional/national info Customizable document templates
RecommendationsResources, cont.
Info on pollutant sources that leads to different industry sectors
Assessment of industries interests Improve Research Projects Database More compliance and regulatory
information for each sector