MODEL COLLEGE

T.Y. B.M.S

TOPIC : OWN BUSINESS

IDEA.

Group members

Sr. no. Name Roll no.

1 Ashwini 08

2 Reshma 16

3 Kajal 30

4 Pooja 41

5 Mitali 48

MISSION & VISION

Mission“To be the best Cafe chain by offering a

world class coffee experience at affordable prices.”

Vision“To make well known coffee shop of the

city.”

PROFILE

•Shop name : Caffe Cottage •Product : Food & Beverages•Location : Dombivli •Land : 1500 sq.ft•Labour : 6-7•Cost of Project : 30,00,000

CAPITAL STRUCTURE

Total investment

30,00,000

Own fund20,00,000

Borrowed fund

10,00,000

7 P’S OF MARKETING

• Product • Price• Place• Promotion• People• Process• Physical evidence

Product

• Food• Beverages

Price

• Price ranges from 20-200.• Pricing strategy – penetration pricing

Place

• Location – Dombivli .• Target customers.• Future locations.

Promotion

• Pamphlets.• Hoardings.• Online promotions.• Special offers.• Discount to college student

People

Contact people• Managers• Waiters• Sweepers• WatchmanNon contact• Cooks, chefs etc…

Process

Customer entry Customer sees the menu

Customer place an order

Order gets ready

Waiter serves the orderMake a bill

Payment of bill

Physical evidence

• Logo• Dress code• Ambience• Colours• Appearance

SWOT ANALYSIS

Strengths• Ensure quality of product• Focusing on customer tastes and

preferences• Pricing policy• Convenient area• Friendly environment

Weakness

• Existing competitors• Limited range of coffee• Difficult to maintain

Opportunities

• Introduce online/ telephone order system

• Developing new product and services in future

Threats

• Competition• Changing customer needs• Government rules and regulation

Competitors

Direct competitors • Barista• Café mocha• Costa coffeeIndirect competitions• McDonalds, pizza hut etc…

THANK YOU