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33BUSINESS IN FOCUS
Redline Communications is bringing the power of communication to some of the most
remote and challenging locations worldwide. The companys rugged broadband wireless
products provide high speed, real-time connectivity for critical machine to machine ap-
plications virtually anywhere on the planet.
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Since 1999, Redlines market leading Virtual Fiber tech-
nology has been utilized by some of the most de-
manding industries on earth. Oil and gas companies
look to Redline to connect their digital oil elds; the militaryuses Redline to rapidly deploy secure networks; governments
utilize the companys products to increase public safety. Across
stormy seas, uncharted jungle, or arctic cold no job is too far
offthe grid or too complex.
The Ontario based company has set itself apart by specializing
in demanding industrial applications. Its really an unserved
segment of the market, says Duval Yeager, AVP of Product Mar-
keting. Traditionally, most manufacturers have simply slapped
some weatherproong on a standard solution and called it in-
dustrialized, he explains. You would use a regular switch or
a router from your office in a weather proof box somewhere.
And the same with radios. Companies were putting [their solu-
tion] in a ruggedized box and targeting oil companies or minesor other industrial applications.
Redline, on the other hand, has developed solutions especially
for the industrial market, rather than adapting already exist-
ing ones. What Redline has done is very different, Mr. Yeager
insists. We are focused on what the actual application is, what
they are doing from a data standpoint, what the demands are
in the eld, and what the actual environmental conditions are
and how that affects the radio.
Written by Claire Suttles
http://www.sigmapoint.com/8/13/2019 Overcoming Communication Challenges in the Oilfield
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applications that has as much reliability and quality as would be
found in a more traditional workplace setting. When we take
a network out to the oileld or out to a mine somewhere, we
need to understand that that user experience for each of their
applications needs to be the same as though they are in the
office, Mr. Yeager points out. Essentially, we are bringing the
oil
eld into their offi
ce so offi
ce workers are able to collaboratewith what is going on in the eld.
A top notch R&D department helps Redline deliver outstanding
solutions to unique challenges. We are constantly, constantly
researching. We probably do more research and developmentthan any other telecommunication company of our size. The
[amount] of R&D investment and the number of people that
we have in R&D is just incredible. This effort is necessary, Mr.
Yeager insists, to continually provide the best, most innovative
product. The company puts a lot of faith in the value that our
research brings to the market, he adds. It obviously leads to
better products and better solutions for the companies that
have [networking] challenges.
Redline strives to provide a
solution for remote or challenging
applications.
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77BUSINESS IN FOCUS
The team also goes out into the eld in order to better under-
stand industry needs. Developing the right product for the
specic needs of a particular industry requires a very profound
understanding of all of the challenges [involved], Mr. Yeager
explains, and the team believes that this can only be achieved
through rsthand experience and a close relationship with
customers. We send engineers around the world, Mr. Yeager
reports. Our goal [is] to spend some time with our custom-ers and nd out what they are doing in industrial applications.
The team has studied just about anything, from oil and gas fa-
cilities, airports, and mines to municipal public safety networks
and smart grids. As a result, when we go into an industry we
really know that industry.
Developing strong customer relationships is a key part of this
process. We get to know customers, Mr. Yeager says even
though the majority of Redlines products are sold through
distributors, rather than directly to the end user. But we still
want to get to know these customers, we still want to work with
them and understand what their challenges are. Each time that
we come out with a new [product] we are taking on new chal-
lenges, we are solving different problems and that relationship
with customers is what makes our solution such a good t for
what they do. We really understand what they are trying to doand we put that understanding into our solution.
Indeed, Redlines strategy has earned the company an impres
Top-notch R&D is necessary to
continually provide the best, most
innovative product.
http://www.instacable.com/8/13/2019 Overcoming Communication Challenges in the Oilfield
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sive roster of big name customers. And, at the end of 2013,
the team announced yet another oil and gas giant that has
switched to Redline. If you look at the size of the company, Mr.
Yeager points out, being able to do something like [that is an]
incredible thing. These are companies that normally deal with
very large suppliers. And the fact that they are dealing with a
smaller Canadian company speaks volumes about the qualityof our solution and the focus of our attention on what they are
doing and the challenges that they have.
Redline continues to attract industry giants by staying abreast
of the latest industry trends. There are a lot of new technolo-
gies going into the oilelds and other industrial applications
that allow for better collaboration, that increase safety, that in-
crease productivity, Mr. Yeager points out. We have new soft-
ware that is allowing us to better service the newer machine to
machine technologies that are being implemented.
The teams unique skillset also helps them provide socially re-
sponsible solutions. For instance, a customer in Colombia is cur-
rently in the process of rolling out a communications network
but refuses to damage the rainforest in the process. Redline
is eager to support the companys environmental efforts and is
designing a special system that can be implemented without
destroying the surrounding forest. We dont want to bulldoze
down a bunch of the rainforest, Mr. Yeager says. We dont
want to build a lot of towers that are going to be eyesores in the
There are a lot of new
technologies in the oilfields and
other industrial applications that
allow for better collaboration,
that increase safety, that increase
productivity.
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rainforest forever. As a result, the team is developing a radiothat doesnt require line of sight, that can shoot through trees.
A collaboration like this is encouraging, Mr. Yeager points out,
and is a sign of the changing times. These are things that you
might not have heard a company saying forty or fty years
ago. We are proud to be a company that can step up and say
thats a great challenge, lets do that lets design a system so
that we dont have to do what [people] would normally do in
these conditions. Having a commitment to the greater good
and the ability to step up to a challenge means that even thelargest of oil companies are coming to us for their important
projects.
The team is eager to continue pushing the envelope to deliver
the best, most advanced solutions especially when the
project is tough and the stakes are high. Our future plans are
really to continue to focus on this market, says Mr. Yeager. By
keeping people in the eld, keeping people working with cus-
tomers, we know what their challenges are and we will always
keep a step ahead of the trends.
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210 - 1310 Hollis Street | Halifax NS B3J 3P3 | production@focusmediagroup.com.au
Redline Communications
302 Town Centre Blvd. 4th Floor
Markham ON L3R 0E8
P:(905) 479-8344
TF:1-866-633-6669
F:(905) 479-5331
www.rdlcom.com
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Troy Sullivan
P: +973 39284899E: tsullivan@rdlcom.com
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