Over 200 Audio, Video, & Image Tools for Social Media Marketing - ISMConf 2013

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Over 200 Audio, Video, & Image Tools for Social Media Marketing from Kevin Mullett's 2013 Inside Social Marketing --#ISMConf -- presentation in NYC. That's right, over 200 tools, plus a load tips.

Transcript of Over 200 Audio, Video, & Image Tools for Social Media Marketing - ISMConf 2013

TOOLAPALOOZA:OVER 200AUDIO, VIDEO, & IMAGE TOOLSFOR SOCIAL MEDIA MARKETING

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FOR THOSE WITH BOSSESTHAT WON’T LET YOU HAVE NICE THINGS

@KMULLETT #ISMConf

OUR GOAL IS TOTO GARNER MORE ATTENTION IN A NOISE FILLED WORLD

@KMULLETT #ISMConf

THOSE WHO SUFFERFROM O.P.C. SYNDROM DON’TSTAND OUT

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CREDIT: VOLVO TRUCKS – THE EPIC SPLIT FEAT w JCVD

WE’LL TALK TOOLS AFTERCOPYRIGHT

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» PUBLIC DOMAIN- PRE 1922 BUT…

» CREATIVE COMMONS» FAIR USE» SPECIAL EXCEPTIONS» STOCK

- ROYALTY-FREE- RIGHTS MANAGED

ONLY THE CREATOR CANSET COPYRIGHT

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Photo by Jonathon Robson

CHOOSE THE RIGHTTOOLS

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Smartphoneor tablet

Shotgun mic

Webcam

Mic input capable

Pro USB mic

Digital recorder

Headphones

“THE BEST CAMERAIS THE ONE THAT’S WITH YOU.”Chase Jarvis

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SETTING UP FORWEBINARS

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Tablet (notes)

Webcam/mic(or pro mic)

Digital recorderRemote presenter

Smartphone

Glass of water(without ice)

GET OVER IT,YOU ARE IN-PUBLICRIGHT NOW

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CREDIT: PEOPLEOFWALMART.COMCREDIT: HUMANS OF NEW YORKCREDIT: ARTOFMANLINESS.COM

WORRY ABOUTDEADLINESAFTER YOUAGREE ONOPPORTUNITIES

@KMULLETT #ISMConf

WHY YOU SHOULD POSTMULTIPLE PLACES

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Don’t forget to embed videos on your blog!

BE PREPARED,BE EFFICIENT

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» TITLE (EPISODE/SHOW/EVENT NAME)» DESCRIPTION» TAGS/KEYWORDS» LINKS TO SUPPORTING ARTICLES» PARTICIPANT/SUBJECT NAMES» LOCATION/GEO» COPYRIGHT» EQUIPMENT

YOUR STORY INCLUDESEVENTS, INTERVIEWS, LIFE, BEHIND THE SCENES, STEP BY STEP/HOW TOs & SOLUTIONS

@KMULLETT #ISMConf

WHAT WILL YOURSTORY BE

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» STORYBOARD IDEAS» PLAN FOR B-ROLL» CREATE INTROS/OUTROS» USE A SERVICE IF NEEDED

PIXAR'S 22 RULES OF STORYTELLING--VISUALIZED

DON’T FORGET TOCROSS CHANNELPROMOTE

@KMULLETT #ISMConf

IMAGERY, WHAT SHOULDI MAKE

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BE INFORMATIVE,START & CAUSE CONVERSATION,LESS PROMOTION, MORE PROBLEM SOLVING

@KMULLETT #ISMConf

IGNORE THE FIGHT,FIX THE STUPID

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AND SO MUCH MORE WITH IFTTT

PICTURESINSTEAD OFJUST LINKS

PHOTOGRAPHY RULESLIMITED D.O.F. &THE RULE OF THIRDS

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EMBRACE THE FLOWER (MACRO) & GRID

SHAMELESS ATTENTION GRABBERS…FOR EMAIL

ALL HAILTHE MAGICALANIMATED .GIF

@KMULLETT #ISMConf

@KMULLETT #ISMConf

BONUS SLIDE #2MOBILE TOOLSFOR ANDROID & iOS

SOCIAL MEDIAIS FREE TO USE, NOT FREE TO DO

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THE HELP PHILOSOPHYHUMANIZE YOUR

MESSAGE

ENCOURAGE CONVERSATION

LISTEN FIRST

PROMOTE LESS

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marketsnare.com

facebook.com/marketsnare

twitter.com/marketsnare

KEVIN MULLETTDIRECTOR OF VISIBILITY & SOCIAL MEDIA@KMULLETTbit.ly/aboutKM

TEXT “LIKE MARKETSNARE” TO 32665

ASK ME ABOUTCENTRALLY MANAGING A NETWORK OF DISTINCT WEBSITES AT A LOCAL LEVEL TO CAPTURE LOCAL VISIBILITY.

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