Post on 05-Dec-2014
description
Sarah Rach-Sovich
A “Brand” New You
What is Branding?
Do you recognize these?
You tell m
e…
It’s about…
• Conversations• YOU• Your “customers”
Key Components
• Consistency
• Memorability
Why?
• Generalists – Out• Specialists – In• Downside? • Upside?• Caution
The only thing that gets immediate relief
from change is… a wet baby!
Simple Steps• 1. Identify your brand• 2. Implement
Pieces of the puzzle
• Internal vs. external • Self-impression vs. how other
perceive you
Questions
• Who are you?• What can you do for and with ____?• What is your niche?• A path back to you
Define yourself
• Values• Passion• Gifts• Personality• What makes you unique• Expert status
Think about it…
Other ideas• Ask others• Look at recommendations• Review your work
• Resume/Cover Letter• Networking
– Business cards– Signatures– Voicemail
• Interview
Implementation
• Portfolio/E-Folio• Online Presence
– LinkedIn– Facebook– Twitter– Pinterest– Blog
Specific Ideas
• Header/Font • “Feel”• Basic Info• Expert status• Same language
• Dress• Photos• Philosophy • Put your name on it
Do you realize?
• You are already creating a brand!– Everyday impressions– Digital footprint
“trustworthy, engaging, ethical communicator”
Branding For A Specific Audience
• It is like tailoring a resume/cover letter• What do you have that speaks to that
position or employer
• It takes time to develop• Re-evaluate and change if needed
Remember
It’s a process!
Piece by Piece