INSTAGRAM FOR BUSINESS

#12 Top TipsPresented by Amanda Morris

businesses are now using Instagram to

#1: More and more businesses are now using Instagram to reach potential customers

Fee for Social Media Training £75 (VAT n/a)

businesses are now using Instagram to

#2: Balance Fun Images With Pictures From Your Business

Tell a story with the images. Have a healthy balance of fun images and business pictures.”

businesses are now using Instagram toA business on Instagram added fun images as well as business ones. This puppy picture received 7,640 likes and a picture of their personal shoppers posing at lunch time event received 3,457.

businesses are now using Instagram to

#3: Cultivate a Following

Use relevant, popular hashtags.Engage by following others and liking their photos

businesses are now using Instagram to

#4: Follow Your Followers Back

Find the brands and people you enjoy and can learn from in your followers and follow them back.

businesses are now using Instagram to

#5: Generate a Flexible Posting Plan

“You don’t need to post on Instagram every day. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going.”

businesses are now using Instagram to

#6: Market Your Brand Using Trends

Find out what is trending on which days of the week. #SelfieSunday.

businesses are now using Instagram to

#7: Network on Instagram

Engage—like others’ photos and leave commentsFollow your already established followers from other social media platformsInclude your hashtags—if your brand uses specific hashtags on Twitter or Google+, use them on Instagram as well

businesses are now using Instagram to

#8: Optimize Your Profile

Complete your profile with all of the information customers might need to find you and do business with you.

businesses are now using Instagram to#9: Reward Followers

American Express “offers its followers backstage entries to events such as fashion shows, concerts and even the U.S. Open.” Perhaps offer discount codes on a specific day of the week.

businesses are now using Instagram to#10: Showcase Photos of Employees

Showing your employees at work not only gives a behind-the-scenes view of your company, it’s also a way to celebrate staff and show them how much they’re valued.

businesses are now using Instagram to#10: Showcase Photos of Employees

businesses are now using Instagram to#11: Use Industry-Related Hashtags

If you’re at an event or location that’s designated by a hashtag (something like #KenilworthExpo), add it to your photos so that event coordinators and other attendees can find them..

businesses are now using Instagram to#12: Make it fun

Instagram is perfect for displaying fun times in the office or when you’re out and about having lunch or dinner with coworkers. It shows your fun side .

businesses are now using Instagram to# How to do it?

Instagram – anyone can see and comment on your photo’s and vice versa

The Home tab. This is where you go to look at photos taken by your followersIf you see a photo you like, click on their name and check out their photo gallery. If I like what I see, I follow them.

… - allows you to tweet the photo – so you are sharing it with your Facebook / Twitter fans

If you comment on a photo make sure you use the @username – to tag them in your comment

To the right of the camera is the notifications tab.