Post on 15-Dec-2015
OTG CitiZenPackaging design proposition
Reference 2
Packaging Concept
CitiZen
OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY
Reference 3
CitiZen
Grid system
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Design concept
Reference
CitiZen
Grid system
• xxx
Design concept
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Reference
CitiZen
Grid system
• xxx
Design concept
5
Reference
CitiZen
Grid system
• xxx
Design concept
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Reference 7
CitiZen
Design proposition
Range front view
OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY
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Option 2a : The Frame
• Front : Large front window showing large area of the product
• Back : Large back window showing large area of the product
• Sides : Large windows showing side details of the product
• Inner : Inner holder used which also allow printing for communications
Pros
Maximize light source to glorify the product details inside packaging
Cons
May weaken the packaging structure with current pack materials
This direction Alexander really liked, lots have to developed re window size, shape, the clamp re headphone. The relevancy where window opens etc. We need to develop the design direction re graphics for the family range.
1
Reference 8
CitiZen
OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY
Option 1 : Double sided
• Front : Product photography
• Back : Two 90 degrees window on both left and right
Pros
Solid stopping power - (light reflection causes distraction form the plastic window)
Can applies product beauty shot
Cons
Actual product can only be seen at the side and the back
Less light source to illuminant product inside the pack
Design proposition
Range front view
Front Back
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Alexander liked this but graphics will play a serious and considered role. Photography would be a beauty shot here and needs to be considered re direction. How would the family work together?
2a
Reference 9
CitiZen
OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY
Design proposition
Range front view
Option 2a : The Skylight
• Front : Window cropped to show specific product details
• Back : Window cropped to show specific product details
• Sides : Window cropped to show specific product details
Pros
Maximize light source to glorify the product details inside packaging
Cons
May not show the full view of the product
May weaken the packaging structure with current pack materials Front Back
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Tyki will work on this direction re graphics and design proposals
2b
Reference 10
CitiZen
Design proposition
Range front view
OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY
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Option 2a : The Skylight double sided
• Front : Window cropped to show specific product details
• Back : Product photography
• Sides : extension from the front window
Pros
Maximize light source to glorify the product details inside packaging
Cons
May not show the full view of the product
This he liked also as it focuses on areas like cans and headband. Back is about a beauty shot re headphone and headers for describing the features, finishing etc. So photographty dirtection considered etc. or maybe it’s a render but has call outs re features and benefits.
2c
Reference 11
CitiZen
Option 5 : The Zigzag
• xxx
Design proposition
OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY
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Alexander not sure about this as it seems safe as a direction, if you feel Ton that you can make this work in an impactful way, well then explore but it must really have dynamic stopping power.
3
Reference 12
CitiZen
Option 4 : The Architectural
• xxx
Design proposition
OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY
My space
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Not sure about this as a pack because when triangular section is removed then it relaly is like the present style packs.