Post on 28-Mar-2016
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New and improved
HR
MAXA Programme
Prepare for success with MAXAAn elite leadership development programme
Could this be you?
Are you the cream of the crop? MAXA is a limited-place fast-track
development programme that prepares and equips knowledgeable,
creative and learning agile managers to take on even more challenging
and rewarding roles within Biogen Idec.
The MAXA programme is a two-year tailored investment of time and
resources in Biogen Idec’s future leaders. But MAXA is not for everyone;
it will take a lot of hard work and commitment. Working through the
Eligibility Quiz and talking to your Manager will help you decide whether
the programme is for you or not. Biogen Idec has alternative leadership
development programmes and there may be one that would suit you
better. See page 19-20 for more options.
So, the big question is, are YOU ready for MAXA?
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[Mirror foil]
Can you take the pace?
Why MAXA? By Hans Peter Hasler
MAXA is Biogen Idec’s elite management training scheme -
a ‘hothouse’ development programme designed to cultivate and nurture
the skills of a new crop of emerging leaders.
We created MAXA because we need a reserve of candidates
with strong management and leadership skills - to take on the
challenges we are facing since the Tysabri launch. The launch of this
important therapy has initiated an exciting period of substantial growth
for Biogen Idec, which will result in more complex jobs requiring even
stronger management and leadership skills all round. With this in mind,
we have redeveloped our entire series of development programmes so
that everyone can benefit from them: senior managers, managers and
other employee groups.
But MAXA is very special, providing a sustained fast-track to
the top - but only for those with the determination, stamina and
capability to get there. We have created a suite of experiences and
events to accelerate the development of these people towards the
competencies we know they require. Entry to MAXA is on merit, and
continued participation requires dedication to an exhilarating two-
year regime of learning. MAXA events are planned long in advance
with external speakers and follow-up support. There is developmental
guidance from 360s and assessment centres, as well as dedicated
MAXA mentors who will do periodic checks to see that things are
progressing well. In addition, there is project work designed to expand
your experience and ability to deliver top-notch results.
MAXA requires substantial commitment - you need to put in a lot
to gain the full rewards. This level of commitment should be driven
by a passion for personal growth and a need to be the best. We are
confident that MAXA will provide the means for the successful to
realise their dreams.
To get onto MAXA - you need a track record of success, and a
passion for your own development. You need to be a senior manager
or above. Successful applicants will show us their determination, their
agility in tough situations, and their suitability for bigger jobs.
So, now it’s up to you - Take the time to work through this booklet
and think carefully about your suitability and dedication for MAXA
before you apply. It’s not to everyone’s taste, and other development
programmes may be a better fit to your workload, preferred pace for
development and capability. But for those who have got what it takes,
MAXA is “the business”.
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We are confident that MAXA will provide the means for the successful to realise their dreams
“”
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Attend and fully contribute to all mandatory MAXA modules
What is required from you?
Participate in MAXA projects
Create and update a Personal Development Plan
Have an open mind and receptive approach to feedback
Take personal responsibility for your own development and career
Initiate dialogue with others concerning your progress on MAXA
Have an open-mind to all career opportunities including those outside your career comfort zone
Apply all new skills and knowledge to further improve your performance in your existing role
Our commitment to YouParticipation in a two-year programme with tailored development and support
Encouragement and support of your career aspirations
Significant investment in terms of time, resources and money to help you to develop the skills and knowledge that are required of a future leader within Biogen Idec
Attendance at professionally run training programmes, which we will endeavour to schedule at least six months in advance
The option of internal mentoring and/or professional coaching to help you develop your career
Continual progress and performance review and constructive feedback
Opportunities to deliver real business value by working on cross-functional projects
Structured development options on completion of the MAXA programme
Spend time reviewing what you want from your career as well as actively plan to achieve that aim
It’s all about commitmentCommit to succeed
As it is aimed at providing the boost needed to
take on a broader role, the MAXA programme
involves a whole range of extra-curricular work.
Training events, project work, mentoring and
coaching will take place alongside focused and
personalised development during the two-year
programme, so it does require a significant
amount of commitment.
Commitment, though, is a two-way street.
In order to make the programme worthwhile
for participants, we will also commit ourselves
to investing time and resources in you.
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HR
MAXA Programme
Eligibility QuizAre you ready for MAXA?
This quiz gives you the chance to think
carefully about the competencies that we
are looking for in a MAXA participant. Try
and answer the following questions to
see if you have MAXA potential.
Pre-Eligibility Test
1 Are you a manager at Grade 10 or higher?
2 Are you committed to dedicating the time required to
complete the MAXA programme (six modules of 2–3
days each plus preparation and project work each year)?
3 Are you a consistent high performer demonstrated by
a three-year track record of delivering results either in
Biogen Idec or with a previous employer?
4 Does your last PPA rating and review demonstrate your
top performance?
5 Are you promotable within two years and do you have
further potential after that?
6 Does your success profile demonstrate your
competence in your current role?
7 Are you fluent in the company language of English?
If you have answered yes to all
the above, please start the quiz at
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How did you score?1 – 8 points Learning lethargic
With your toolkit for problem-solving, you
certainly have a lot of potential within
Biogen Idec, but there is always room for
improvement. Before you apply for MAXA
though, it may be worthwhile thinking again
about the time and commitment required
to complete the programme. We offer a
variety of different leadership development
programmes one of which may be just right
for you - see page 19-20.
9 – 23 points Learning lively
You have what it takes to be a truly impres-
sive leader: personal drive, presence and the
ability to build teams. All you need now is to
put yourself out of your comfort zone and
exercise and strengthen your learning agile
muscles. The MAXA programme offers a
kind of training camp for world-class lead-
ers. Consider applying for the programme
– details can be found in this brochure.
to complete the programme. We offer a
variety of different leadership development
programmes one of which may be just right
for you - see page 19-20.
24 – 38 points Truly learning limber
With this much learning agility, you must
be well on the way to being one of Biogen
Idec’s top leaders. But don’t rest on your
laurels now. Applying for the Biogen Idec
MAXA rapid development programme will
enhance and develop your learning agility so
that you can reach your own potential.
5 You know you are ‘results agile’ when you...A Can build and maintain consistently high-per-forming teams
B Usually meet deadlines for reportsC Are flexible and adaptable to a variety of situations
D Maintain high performance in new or challenging circumstances2 Who springs to mind when you think of someone who is comfortable with complex-ity and ambiguity?
A Albert Einstein
B President of a major nation
C A person who remains calm and makes rea-soned decisions under pressure
3 You know you are mentally agile when you...
A Enjoy doing both sudoku and crosswords
B Find solutions to tough problems
C Have an encyclopaedic knowledge of Biogen
Idec history
D Can draw parallels and find contrasts easily
4 The best thing about charisma or personal presence is...
A Being able to charm and manipulate people to get things done
B Motivating people to achieve the very best they can
C Commanding attention when you address a roomful of people
D Getting positive feedback from others
Results Agility
People Agility
9 You would describe your ideal working situation as...
A Working towards annual targets
B Within a calm and focused team of like-minded people
C Constantly changing but with an overarching vision and a diverse group of colleagues
D Chaotic but fun
Change Agility
1 Curiosity is...
A Asking lots of questions
B Questioning conventional wisdom
C A time waster
D The basis of exploration and thus discovery
and knowledge
Mental Agility
8 How many of these qualities could you
honestly say apply to you?
A Open-minded
B Skilful at communicating
C Flexible work approach
D Hands-on management style
E Encouraging to others
F Able to deal with constructive criticism
G Committed to ongoing personal development
7 Your dream team consists of...
A A diverse group of talent, working towards a common goal
B A friendly bunch of people with similar back-grounds
C A hierarchy in terms of age and experienceD Skilled people with a respectful attitude
6 Political savvy is...
A Being able to name the past prime ministers of
your country
B Being able to solve conflict situations with tact
and diplomacy
C Being comfortable talking frankly with anyone in
your organisation
D Being a skilled communicator
E Projecting a peer attitude to most people
F Being competitive with those in similar positions
to your own
Answers:
1) a = 2, b = 3, c = 1, d = 3
2) a = 1, b = 2, c = 3
3) a = 2, b = 3, c = 1, d = 3
4) a = 1, b = 3, c = 2, d = 2
5) a = 3, b = 1, c = 2, d = 3
6) a = 1, b = 3, c = 3, d = 2, e = 3, f = 1
7) a = 3, b = 2, c = 1, d = 2
8) 2 points for each ticked box
9) a = 1, b = 2, c = 3, d = 2
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Being agile means being nimble and fast on your feet. But agility is not just physical;
learning agility is the key element that distinguishes good managers from enlightened
and progressive leaders. Take our mini-quiz to see whether you have the agility to make
mental leaps and bounds . . .
Are you learning agile? Are you learning agile?
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Module 3
Managing People
This module gets to the essence of being a
good leader and managing people well. You
will learn about the spectrum of skills that this
entails, including approachability, composure,
conflict management, directing and developing
others and managerial courage.
This module will be highly participative and will
give you the opportunity to practise some of
these key skills within a safe environment.
Year 1 modules
The 360-degree process
Being a Biogen Idec leader means being able
to improve your skills by listening and learning
from what you hear. The 360-Degree process
tells you how your capabilities as a leader are
perceived. Through a series of coaching ses-
sions you will understand:
• Yourfeedbackresultsintermsofyour
current role
• Howtosetgoalsforcurrentandfuture
success
• Howtocreateadevelopmentplanforyour-
self, and achieve it.
One-to-One Feedback & Coaching Session
In this module, you will develop your per-
sonal development plan (PDP) which must
be signed off. In addition, you will identify a
suitable mentor with whom you share your
360-degree assessment feedback and PDP.
During this session, you should agree details
such as mentoring objectives and frequency or
meetings/calls. The mentor’s feedback will be
gathered as part of the MAXA review process.
MAXA Briefing Day & Development Workshop
This very important day is when you get to see
the full picture of what the MAXA programme
entails; It’s essential that both you and your
manager attend. In addition, project groups will
be assigned and briefed on this module.
Coaching for Results
Coaching is an invaluable skill if you are to get
the most out of each member of your team and
therefore maximise your team’s effectiveness
and achieve the highest level of performance.
This highly interactive module will give you
some key models and skills and the opportu-
nity to practice them using real life scenarios.
External Speaker Event
Business Acumen at BIIB
Being a MAXA leader involves having an acute
sense of what is good business. With a high-
calibre external speaker, this module will en-
lighten you as to how to develop your skills in
this area, including staying abreast of current
and future policies, practices, trends and in-
formation affecting the business; knowing the
competition and being aware of how strategies
and tactics work in the marketplace.
External Speaker Event
Yes
Year 1 Assessment
Proceed to Year 2?
“It’s not just an interesting course”
Gert-Jan Kouseband
Country Manager Netherlands
Biogen Idec Benelux
“The benefits of the MAXA are two-sided. On a personal level, I can improve the
skills that I need for my current job and my future prospects. The other side is that
the level of skills within Biogen Idec will be improved and a talent pool is created
within the company.
MAXA is not just an interesting course; it’s a process. I am constantly confronted
with my behaviour and skills. This has given me the opportunity to develop and
improve both myself and how I work.
But the programme is not suitable for just anyone. There should be a strong
internal driver for personal growth and a realistic self-awareness. Before applying,
you should ask yourself, is this my ambition? Do I have sufficient time to partici-
pate?
I am looking forward to continuing my participation.”
The MAXA programme overview
360-Degree Feedback
At the start of the second year of MAXA, you
will have the opportunity to undertake the
360-degree feedback process again. This pro-
cess can help you to hone in on the areas of
strength that you should maximise, whilst help-
ing you to clarify the areas of your manage-
ment style that require further development.
One-to-One Feedback & Coaching Session
During a one-to-one coaching session you will
be helped to understand the results of your
360-degree feedback exercise and focus on
the key areas that you would like to develop
during Year 2 of the MAXA programme.
Interpersonal Savvy
In this module, you will hone the people skills
that are invaluable in both personal and pro-
fessional contexts. You’ll learn how to build ap-
propriate rapport with people, create construc-
tive and effective relationships, handle people
with tact and diplomacy and be able to diffuse
high-tension situations comfortably.
Note
For Modules 4, 5 and 6, there will be a sched-
uled conference call with the trainer at 4,
8 and 12 weeks after the training event to
review the application of learning.
Module 1 Module 2
Personalised and Function-Specific Development Options
Year 1 of the MAXA programme is about
building some solid foundations for your career
as a future leader. In Year 2 we will work with
you to understand where you are trying to get
to in your career and build a structured de-
velopment programme that helps you to meet
that aim.
personalised modules
Final Assessment
Graduation?Module 1 Module 2 Module 3 Module 4
There are a number of reasons why you may not want to pro-
ceed with MAXA. Check out the other Biogen Idec leadership
development options on page 19-20 . When you feel the time
is right and you have all the skills, experience and commitment
necessary, feel free to apply to MAXA.
Module 5 Review Day Module 6 Module 7 Project Presentation
CONGRATULATIONS!
Getting through MAXA is a very rewarding ex-
perience, and the benefits don’t end here. There
are many post MAXA development options
including:
Post Maxa Development Options
•Sixonetoonecoachingsessions
•Actasacoachfordelegatesonotherdevel-
opment programmes
•Accesstoexternalspeakerevents
•Jobshadowing
•Jobsecondments
•10,000Eurodevelopmentbudget
•Attendandactivelyparticipateinannualbusi-
ness review (or functional equivalent)
•AccesstoanyMaxatrainingeventasarefresher
No
Yes
Year 2 modules
Time for a break?
It may be that this is time you decide not to
move forward to MAXA’s second year. It’s an
intense programme and at this point, having
received your feedback report, we may recom-
mend that you explore some of our other devel-
opment options. You can use the assessment
report to build your PDP. Once this is agreed
with your manager, you should utilise our De-
velopment Architect tool and Framework so you
can continue your leadership development.
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Project Presentation
So if you decide to go for MAXA, this is what the next two years
may look like for you; yes, it will be intense, but also very rewarding.
The programme has been designed to give candidates the skills,
experience, knowledge and exposure that they require to take on a
broader role.
Eight specific competencies form the basis of the MAXA programme:
These competencies have been selected in order to focus MAXA
on organisational development gaps and to develop leaders who
are equipped for the future. The first year must be passed into
order to move onto the second. For real high-fliers, the opportunity
to fast-track the programme will be available.
The programme content will consist of a series of mandatory
elements, along with more individualised learning opportunities.
Candidates will take part in workshops, network meetings, have
the opportunity to listen to industry and company speakers and
will also be part of a work-based project group, along with other
MAXA delegates.
Year 2 Briefing Day & Development Workshop
This module will be attended by both yourself
and your manager. Your second-year project
is assigned and will also be sponsored by the
Managing Directors. In addition, project groups
will be briefed.
Dealing with Ambiguity
Interpersonal Savvy
Managing Vision and
Purpose
Managerial Courage
Developing Direct Reports
Motivating Others
Organisational Agility
Innovation Management
Are you ready for MAXA?
No
Yes Time to rethink your options? The MAXA process and projects are chal-
lenging; it may be that you didn’t quite make
the grade this time. But that’s okay, as this
provided an opportunity to receive a construc-
tive feedback report on your development so
that you can build your PDP in agreement with
your manager. There are also more options for
continuing your professional developing includ-
ing using the Development Architect tool and
Framework.
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MAXA Questions& Answers ??? !!!
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What happens if I am not based in Europe and find it
difficult to attend the MAXA workshops?
All the MAXA workshops will take place in Zug. However,
the focus of MAXA will be on the outputs of such sessions
and how the knowledge gained is applied. As such, distance-
learning modules could be available as alternatives to attending
the mandatory workshops for those who are geographically
remote. Should such options be taken up, it will be up to
those participants to demonstrate that they have applied what
they have learnt within their roles, just as is required of those
attending the workshops.
How will I be reviewed whilst I am on MAXA?
Participation on the full two-year MAXA programme is subject to
passing a six-monthly review in both Years 1 and 2 and a full-year
assessment at the end of Year 1. All reviews will take the form of
a formal interview using the criteria as detailed below:
• Demonstratefullcommitmenttotheprogrammeas
measured by the indicators laid out in the MAXA Learning
Agreement
• DemonstratetangibleprogressagainstPDPtoptwo
competency development areas
• Demonstratecontinuedhighperformanceincurrentrole
• Demonstratetheapplicationofallnewskillsandknowledgeas
measured by feedback from the MAXA delegate, their manager/
MD and mentor, MAXA programme manager and tutors.
Do I have to stay on the programme if my circumstances change/
I cannot give the programme the commitment it requires?
MAXA requires a high level of personal commitment and
a significant investment in terms of time. Whilst on the
programme, should you feel that you can no longer give the
programme that commitment, you should initially discuss
this with your mentor/manager. Should you decide to leave
the programme, more suitable development options will be
offered to you. You can of course reapply to MAXA when your
circumstances change and you are able to give the programme
the necessary level of commitment again.
What happens if I have already attended workshops that
are run as part of the MAXA programme?
The programme contains a number of structured events, in
the form of mandatory modules, which all participants must
attend. In the rare circumstance that a MAXA participant can
fully demonstrate the application of the learning that has
been gained from a previously attended event, they will not be
required to re-attend.
What alternatives are there to MAXA?
Biogen Idec International provides a comprehensive curriculum
of leadership development activities, which can be accessed
via the intranet. In addition, as part of a structured series
of development programmes, a Director’s Development
Programme will be run that provides a package of workshops,
along with the opportunity to attend a development workshop.
What happens to existing MAXA delegates?
All existing MAXA delegates will receive a communication pack
during Oct. detailing how the changes to MAXA will affect them.
Biogen Idec is committed to the ongoing development of all
the existing delegates. MAXA delegates are amongst the
top performers in the International business and as such
we are keen to ensure that they have access to the most
suitable development options. For some that will be the MAXA
programme whereas for others, different solutions may be more
appropriate.
How do I apply for the MAXA programme?
The MAXA programme is open to all managers in International
at Grade 10 and above. Once a year, all eligible managers
will be contacted and invited to apply to the programme. The
application process consists of a self-review, your manager
completing an application form and assessment centre.
What happens if my application to attend MAXA isn’t
successful?
All unsuccessful candidates will receive feedback on both
their strengths and development areas, and more suitable
development options will be made available. You will continue to
work on your development with your manager and may reapply
for the MAXA programme in the future.
Do I have to be mobile to be considered for MAXA?
There are no mobility criteria associated with the MAXA
programme; however, you should be aware that in terms of
progressing your future career, the more mobile you are, the
more options are likely to open up for you.
What is the time commitment associated with MAXA?
MAXA is a structured development programme run over a two-
year period. Each year there will be approximately six mandatory
modules, each being two to three days in duration. In addition
there will be project work and pre and post workshop activity.
What support will I get whilst I am on the MAXA
programme?
The Company is committed to your ongoing development and
will make a significant investment in terms of time, resources
and money to help you to develop the skills and knowledge that
are required of a future leader within Biogen Idec. You will be
provided with professionally run training programmes and the
option of internal mentoring and/or professional coaching to
help you to develop your career. In addition, Biogen will continue
to provide you with structured development options once you
have completed the MAXA programme.
Will I get promoted at the end of the MAXA programme?
Promotion at the end of the MAXA programme is not automatic
and will depend not only on your performance in your current
role and a new role being available at the higher grade, but
also on the extent to which you have utilised the development
opportunities that MAXA has given you. Whilst we can’t make
promises about what new opportunities we can offer, we
will encourage you and do all we can to support your career
aspirations.
Can I be promoted without attending the MAXA
programme?
The majority of eligible managers will not attend the programme
and can still gain promotion and have a long and successful
career within Biogen Idec. The MAXA programme will, however,
give you unique development opportunities and allow you the
possibility to maximise your potential.
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Manager Development Programme
(MDP) – The MDP is similar to the DDP
described above, with entry by selection for
those at Grade 8 and above with a good
performance record and a proven interest in
self-development. The MDP offers a multi-year
package of events, regular progress reviews,
and graduation. The Manager Development
Programme will focus on enabling higher
performance in your current job and some
capability buildingfor more senior roles.
Tailored Development Solutions Of course you may prefer a more tailored and less formalised development approach. Biogen Idec has some great development tools such as the Development Architect and Framework that can help you to develop your competence both in your current role and prepare you for future roles. Your HR Team will be able to explain these options to you in more detail.
At this point, you might be having second
thoughts about MAXA, as it is an intense
programme that requires a lot of time and
energy. This may not be what you are looking
for right now.
Luckily, MAXA is only one of several leadership
programmes offered by Biogen Idec, some of
which may be suitable for you. Now would be a
good time to consider your options.
“MAXA changed my point of view”
Johanna Friedl-Naderer National Sales Manager
Biogen Idec Austria
I have actually got much more than I expected from MAXA; it has increased both the quality and efficiency of my daily work. I have
improved my relationships with my team, which has led to more commitment and enthusiasm for our work and our goals. The Interpersonal
Savvy module in particular has had an impact on all kinds of relationships – customers, colleagues, my boss, my teenage daughter, husband
and friends.
MAXA is suitable for ambitious, top performers who are interested in structured and guided development and are willing to grow, learn and
most importantly go the extra mile(s!) to get the most out of the programme.
At a crossroads?
HR
MAXA Programme
Director’s Development Programme (DDP) – This programme differs from MAXA in focusing on improved performance in your current job. There will be some content to build capability for managing and leading both existing and larger departments and teams. The programme spans several years and contains mandatory development events and some self-events events. Whilst you can expect support from your manager and local HR Team, the DDP will not give you the international project work, international exposure, and VP support that MAXA participants will be given.
Entry to the DDP will be by selection following a written application. Those with a strong performance history, and proven record of development, at Grade 10 and above are candidates for the DDP. Of course, you can always try out the Director Development Programme and then apply for the MAXA at a later date.
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Now you have worked through this booklet,
you should know whether or not to apply for
the MAXA programme. It is competitive
but those who make it through the
application and programme will reap the
benefits. It’s time to apply
Are you ready for MAXA?
Step 1 – Self-Assessment
In this pocket, you will find a number of
documents including a self-assessment form.
Read through this carefully and fill it in.
Step 2 – Discuss with your manager
Once you have completed the form, you should
discuss your application with your manager and
MD/Functional Manager. If agreed, it can then be
sent in.
Step 3 – Invitation to MAXA assessment centre
When we receive your form, potential participants
will be invited to a MAXA assessment centre or
given feedback on why their application has been
unsuccessful.
How do I apply for MAXA?
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Copyright © 1992, 1996, 2001-2003 by Robert W. Eichinger and Michael M. Lombardo. ALL RIGHTS RESERVED. This work is derived from Aspects, a component of the LEADERSHIP ARCHITECT® Library developed and copyrighted by Robert W. Eichinger and Michael M. Lombardo for Lominger Limited, Inc. Without the prior written permission of Lominger Limited, Inc., no part of this work may be used, reproduced or transmitted in any form or by any means, by or to any party outside of Licensee.