Creating an Optimization Strategy

Why is it important to have an optimization

strategy?1. Limited Resources2. Maximum Leverage3. Actual Impact on Revenue4. Valuable Learning

Idea-focus versus Business-focus Testing

“Moving from Ad Hoc Testing to Strategic Testing”

Three Parts of an Optimization Strategy

1. Analyses and Test Map2. Data Gathering3. Recommendations

Analyses and Test Map

1. Collect Information

2. Dissect Your Page: RAT Method

STEP ONE:Identify if elements on your website are hurting, helping or are neutral to conversion.

2. Dissect Your Page: RAT Method

STEP TWO:Identify what elements are needed to be Removed, Added, and Tweaked.

3. Prioritize Your Test

1. Value-rank2. Identify Follow Ups3. Stick to Your Test Map

Data Gathering

Removing Elements

Split Test#1Hypothesis: Test Summary:Original:Variation:Change:Statistical Significance:Decision:

Split Test#2Hypothesis:Test Summary:Original:Variation:Change:Statistical Significance:Decision:

Adding Elements

Split Test#1Hypothesis: Test Summary:Original:Variation:Change:Statistical Significance:Decision:

Split Test#2Hypothesis:Test Summary:Original:Variation:Change:Statistical Significance:Decision:

Tweaking Elements

Split Test#1Hypothesis: Test Summary:Original:Variation:Change:Statistical Significance:Decision:

Split Test#2Hypothesis: Test Summary:Original:Variation:Change:Statistical Significance:Decision:

Recommendations

Radical Redesign

1. Backed by research 2. Conversion-intensive

Sequential Testing

1. Split Test Radical Design 2. Test Sequentially to Measure Impact on Revenue

RECAP: Three Parts of an Optimization Strategy

1. Analyses and Test Map2. Data Gathering3. Recommendations

For stories about our split-testing successes, visit:www.mindvalleyinsights.com