Raphael BemporadBBMG@rbemporad

Tuesday June 7: Opening Remarks

#SB16SD #ActivatingPurpose

BBMG & GlobeScan 2015

Five Intentions for Sustainable

Brands

Mario Tama for Getty Images

BBMG & GlobeScan 2015

BBMG & GlobeScan 2015

5

The Shift

Strategy

Value

Purpose

Desire

Together

Silo

Efficiency

Public Affairs

Obligation

Individual

F R O M TO

BBMG & GlobeScan 2015

BUYING

BBMG & GlobeScan 2015

Sergey Ponomarev for The New York Times

7

The Moment

What Makes Us

Human

What World Needs

How Brands

Win= =

BBMG & GlobeScan 2015

Five Intentions for Sustainable

Brands

Courage

BBMG & GlobeScan 2015

1

Courage1

Wonder

BBMG & GlobeScan 2015

2

BBMG & GlobeScan 2015

2 Wonder

Empathy

BBMG & GlobeScan 2015

3

BBMG & GlobeScan 2015

Empathy3

Connection

BBMG & GlobeScan 2015

4

BBMG & GlobeScan 2015

Connection4

Joy

BBMG & GlobeScan 2015

5

BBMG & GlobeScan 2015

Joy5

Brands for Humans

RAPHAEL BEMPORAD RBEMPORAD@BBMG.COM

BBMG & GlobeScan 2015