Post on 16-Apr-2017
Dear Film Industry
…
before we start with the presentation
WARNINGThe following presentation has been published by myself, but that does not mean that every thinkable right concerning anything in that presentation has been handed over to anyone. For example, recording anything i say during a presentation of this deck or capturing any image of the slides while I am showing them might or might not be under any copyright protection. I simply do not know. I just wanted to show that it may feel strange for someone who expects content, or actually even has paid for content, to be told – first thing – what he cannot or should not do with it. If you want to build fruitful relations to end consumers, it may be a better choice to treat them not as potential criminals first; and if so, explain to them why that is. A simple „thank you for purchasing“ before showing that warning may be nice. However, to make a text like this more scary, some figures along with currency signs should be shown. For example, I could come to your company and present this deck for
250,000 US$With some negotiation, i might even settle for less. You may give it a try.
I hope you took 20 seconds or so
to look at that screen.
I could have even put in some more language
versions of it.
But that could have been boring.Let‘s get to the presentation.
In a moment.
Do not miss more great stuff that I published
„great and inspiring stuff“
„thank you for sharing“
„i will use that in my own company“
Right out of Berlin, Germany…
„Featured presentation“ on
slideshare.nethomepage
Over 2000 views after 3 days
… comes a great deck …
Check out
Influence of social mediaon marketing communication
Out now!http://www.slideshare.net/epapa100/influence-of-social-media-on-marketing-communication
I think the point came across.
Didn‘t it?
From the guy behind
„Influence of social media on marketing
communication“
comes a new, refreshing
masterpiece
Check out
Web 2.0 and big corporations
Slideshare Top presentation of the day
http://www.slideshare.net/epapa100/web-20-and-big-corporations
Annoying?
We‘re nearly there.
One more question.
WOULD YOU STEAL A HANDBAG?
You invested time to watch the presentation
so far.
I gave you nothing.
Feels bad?
Customers invest time and money to get a DVD or
BlueRay.
Each time they use it, you make them go
through an experience like this.
So let‘s get to the point.
produced with
on a machine by
when presented on the road, on a machine by
published via
under heavy usage of
and i just like that brand.
Are you still there?
Any value from a bunch of logos before
the action starts?
Now i would like to play some annoying music in a menu and reveal
that the promised „special features“ are
some more commercials.
But that wouldn‘t be fair.
In the end, we love great movies.
So here are a few tips for the future.
You will probably not put an end to piracy and increase your margins by 20%.
But wouldn‘t it be nice if people bought your
stuff because
of the way you present it and not in spite of it?
DO
• Treat customers like someone you value• Appreciate that they buy your products
Thank you,come again!
DON‘T
• Annoy customers with behaviour layed out in the first 35 slides of this deck• From one of Germany‘s leading blogs:
http://www.spreeblick.com/wp-content/uploads/2010/02/movies_deutsch1.png
a pirate gets this
and a paying customer this
DO
• Build direct customer relations – they might be useful in a future with non-physical movie distribution
• And these are also the „non-pirates“, by the way
„Arrrr, You must be a pirate, then!“
DON‘T
• Tell people not to steal. No one else does. Because people know it already.
don‘t stealour shit
How would that feel?
DO
• Work on a standard that makes it possible to use paid content on different devices
http://www.decellc.com
DON‘T
• Dictate where to store content and which device to use
DO
• Publish for the niche• Your future is in long tail, too
Avatar
The Tonight Show‘s self-pleasuring bear behind the scenes outtakes
DON‘T
• Artificially deplete access to your stuff with „region codes“ in a world that does not know borders anymore
• We don‘t want to block friends in Facebook because they already talk about 24 Season 8 a year before we see it
DO
• Use packaging as a marketing tool just like any other FMCG industry does
DON‘T
• Overdo it.
DO
• Appreciate user involvement and free promotion when really creating something new out of original, copyrighted material.
DON‘T
• Hunt down everyone who uploads a trailer. Samples might actually be good for sales.
http://www.techradar.com/news/portable-devices/other-devices/free-ebooks-lead-to-increased-print-book-sales-674870?src=rss&attr=all
The End
Thank you for your patience.
There‘s more where that came from.
This presentation is impossible to show with royalty-free images. I took the liberty of integrating pictures from all over the web.
If I used your picture and you want me to take it off, please email to evangelos@papathanassiou.de ,I will do so immediately. Thank you.