Post on 03-Aug-2020
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Vaduz, 27.11.2014
Dr. Maximilian Rapp
Open Innovation für Politik und Verwaltung
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Napoleon
1869 Napoleon sought for a substitute of butter for his
military forces and the lower classes of society.
As part of a competition a precursor of today's
margarine was invented.
A reward was not paid. Napoleon died before
margarine was brought to market.
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HYVE – the innovation company
Innovation Thinking
HYVE Innovation
Research
HYVE Innovation
Community
HYVE Innovation
Design
Consumer Insights /
New Market
Research
Community & Idea
Management Solutions
incl. Software
Industrial Design /
Engineering
.
HYVE Research
Labs
Open Innovation
Science and
Publications
HYVE GROUP
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Food & Appliances FMCG & Lifestyle Outdoor & Sport
Media & Telecommunication Public Sector Electronics & IT
Automotive & Transportation B2B Healthcare
HYVE – the innovation company
Innovation leaders and seekers trust in HYVE
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HYVE Science Labs – Thought Leadership
Integrating scientific research and business practice
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Why care about innovation?
The Best more often pursue first to market innovation strategies…
The Best The Rest
First to Market
Percent
SOURCE: PDMA 2014, n = 453
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Fast Follower Niche Strategy Reactive
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Pay off even increases…
…when innovating with a customer-oriented heart
Relative ROI Relative ROS
Internally driven
Preserver
Relative financial
performance
Proactive,
customer-oriented innovator
Cross-industry survey of marketing und R&D managers (Stock/Zacharias 2010)
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How to innovate…
…various approaches may yield differing outcomes
Reducing costs – potentially triggering price wars
Source: Clayton Christensen, World Economic Forum, 2013
Efficiency innovations Creating zero-sum games
within markets
Incremental innovations Creating growth and new
markets
Radical / disruptive
innovations
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Why aiming high…
…when radically innovating comes with costs and uncertainty?
incremental
Radical / disruptive
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Reinventing industries: Hotels, Finance, Driving –
- innovative disruption is the new normal
Financial Industry Hotel/Lodging
bitcoin, Zopa, Umpqua,
community owned banks,
Crowdfunding etc.
Airbnb, couch serving,
Gloveler.de, 9flats.com,
Wimdu.de etc.
Education
iVersity, coursea, Khan
academy, MIT media Labs etc.
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Traditional innovation approach…
…is theoretically based on Schumpeter
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In daily business…
…where do you find innovation ideas?
SOURCE: Advanced Innovation, 2003
0
1
2
3
4
5
6
Relevance of Sources of Innovation (7 point scale)
Mainly
external
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Opening up the innovation funnel…
…results in customer-oriented, open and collaborative innovation
Traditional Innovation Process Open / Network Innovation
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Introduction Open Innovation
Definition
Open Innovation…
means to open up the innovation process
makes the user knowledge and the creativity of
the customers and consumers useful for the
organization
due to the continuous and the earliest possible
integration of the users the innovation success
is assured
creates competitive advantages
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www.poettinger-innovation.at
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network discuss
articulate their needs
generate knowledge
rate products
design products
analyze products
recommend products
market products
create celebrities
collect donations
get involved & support each other
protest
Discussion Boards
Wikis Consumer platforms
User / Open Innovation
…users create valuable informations and content
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Habemus
Papam…
Costs of identifying external ideas dramatically decreased
Times have changed
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Which consequences
might this change have for
the public sector?
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Obama for America
Apps im US-Präsidentenwahlkampf
Mitt’s VP
Whoever is willing to go door to door to
campaign for the president, gets access to
information from Obama´s central database:
name, age, sex, political preference of
neighborhood voters
User knows before anyone else who is chosen
by Romney as vice presidential candidate.
Whoever signs up for the candidate´s central
database gets regular PR-mails and calls for
donations
“Social Media Makes the President” (Internetevolution 22.08.2012)
Apps in the US presidential election
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“Curators of Sweden”
63.000 FOLLOWERS
120 INVOLVED COUNTRIES
553% TWEET RESPONSE RATE
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Facebook: Stammtisch 2.0? The “facebook politicians“
Expansion of
awareness
Increasing
sympathy
Use of innovative
channels
Talk to younger
target groups
Viral distribution
DO: Content for
viral distribution
DON´T: Share your
will to share
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But is the one way
communication of
existing Social media
tools really enough?
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What is Open Innovation in the public sector?
This phenomenon describes the active Integration of Citizens, Party-members, public officials as well as experts in the
processes of politics and administration. Through interactive collaboration, new ideas are created, valuable
conversations lead, existing knowledge linked and new target Audiences reached.
Description:
Transparency: Information about current data and
methods
Participation: The population should be actively
involved in the decision-making-process and
discussion
Collaboration: State and population should work
together on solutions to current issues
Goals:
Transparency of government and administration
Integration of the population into politics
Broaden horizons
Working together
Innovative solutions
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1) Citizen Ideation and Innovation
Engaging citizens in public innovation and ideation processes
Solving focused problems through idea/innovation competitions
Enhancing quality for the common good
2) Collaborative Administration
Effective Civil Service. Public Value Creation and Collaboration in
administrative tasks
Enhancing speed and responsiveness, competence, costs and
quality
Public Service Innovation
3) Collaborative Democracy
Mass Participation in policy-making-processes
Involvement in political agenda or city planning, execution, and
appraisal
Enhancing democratic constitution, transparency, political
representation and confidence
Reducing failure of policy
Framework for Open Government
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Information and participation platform
Generation, evaluation and discussion of
submitted ideas and concepts
Finding personal and financial support to
realize projects (Crowdfunding)
Workshops, sessions for citizen integration
Next-Hamburg lounge for information
RESULTS (16.10.2014)
• Platform for the visions of the future Hamburg
Building the city together with all involved
stakeholders (urban planers, architects, civil
society, etc.)
Citizen becoming micro- project developer
GOALS
APPROACH
• 700 collected proposals
• 300 ideas summarized in the „Bürgervisionen“
• 30 Projects are affecting the city development
Next Hamburg http://www.nexthamburg.de
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• different urban trends are discussed through the
participation platform
• Generation and discussion of ideas
• Experts in urbanism, architecture and planning
review contributions
• Results will be collected by curators
• added to proposals for a formal urban renovation
RESULTS (16.10.2014)
GOALS
APPROACH
MIC Bogotá. My ideal city Miciuidadideal.com
• Submitted ideas: 4.701
• Discussed issues: 5
• Redevelop the city due to a global discussion
• Civil participation to beautify the city
• Idea suggestions regarding different subjects
• Implementing best ideas due to architects and
experts
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1) Citizen Ideation and Innovation
Engaging citizens in public innovation and ideation processes
Solving focused problems through idea/innovation competitions
Enhancing quality for the common good
2) Collaborative Administration
Effective Civil Service. Public Value Creation and Collaboration in
administrative tasks
Enhancing speed and responsiveness, competence, costs and
quality
Public Service Innovation
3) Collaborative Democracy
Mass Participation in policy-making-processes
Involvement in political agenda or city planning, execution, and
appraisal
Enhancing democratic constitution, transparency, political
representation and confidence
Reducing failure of policy
Framework for Open Government
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• Information tools
• Participation in the community:
- Reporting a problem of a district
- View other reports and problem solutions
• Locating the problem on the map by the
society
RESULTS (16.10.2014)
• Platform to report, view and discuss local
problems in England
• Issues: Street cleaning, Potholes, Abandoned
vehicles, Dog Fouling
GOALS
APPROACH
FixMyStreet https://www.fixmystreet.com/
• Reports in the past month: 4.048
• Updates on reports: 519.156
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“Participatory Budget BW” – The City of Bad Wörishofen
Integrate citizens
Create awareness
Ideas and impulses
Realize project ideas/suggestions in the
City of Bad Wörishofen
Collaboratively discuss infrastructural
topics
Interactive questionnaire
High usability and simple processes
A standard software solution with
individual design
AIMS
APPROACH RESULTS
260 Active members
130 Ideas / suggestions
485 Evaluations
505 Discussion contributions
3 Ideas realized
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“Participatory Budget BW” – The City of Bad Wörishofen
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Nacka City 2030 as a respond to the rapid
development and public growth
Creating a new city for approximately 14.000
housings
Creating an open interface and provide greater
accessibility to the urban development
Find suitable methodology and technical support to
drive the development of an open innovation process
Integrating the internal responsible people as well as
the public to processes of Nacka Kommun
Workshop to provide an understanding of the
approach, methods and possibilities of open
innovation in Nacka City
Open innovation platform to improve the
communication and administration between all internal
responsible of Nacka City
Creating a community to generate ideas and
possibilities of the future of Nacka City
Initiating a future open government platform for
external ideas of the citizens and the public
„Nacka Kommun“
Open Innovation in urban development
AIM
APPROACH RESULTS (26.11.2014)
05.11.2014: successful workshop in Nacka with the
responsible of Nacka City
Since November: internal open innovation platform for
the responsible to discuss and generate ideas for
Nacka City
26.11.2014: total ideas: 5
participants: 26
comments: 8
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„Nacka Kommun“
Workshop
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„Nacka Kommun“
Website
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1) Citizen Ideation and Innovation
Engaging citizens in public innovation and ideation processes
Solving focused problems through idea/innovation competitions
Enhancing quality for the common good
2) Collaborative Administration
Effective Civil Service. Public Value Creation and Collaboration in
administrative tasks
Enhancing speed and responsiveness, competence, costs and
quality
Public Service Innovation
3) Collaborative Democracy
Mass Participation in policy-making-processes
Involvement in political agenda or city planning, execution, and
appraisal
Enhancing democratic constitution, transparency, political
representation and confidence
Reducing failure of policy
Framework for Open Government
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• Integrate the society due to information tools,
workshops, district walks
• Participation platform and idea pool
• Generate new ideas by the community
• Feedback due to experts
• Implementation of own projects
RESULTS (16.10.2014)
• Question:
How can lightening beautify the city and make the
citizens feel more secure and comfortable?
• In dialogue with the citizens and the
community members (Organizations,
employees, etc.)
GOALS
APPROACH
Light a Lamp in Malmö http://stud.epsilon.slu.se/2212/1/romih_e_110131.pdf
• People addressed: 150.000
• People participated: 6.000
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“Innosite”
by DAC (Danish Architecture Centre)
Promoting innovation within the building
sector
Networking of experts, architects,
designers, engineers and citizen
Integration of knowledge and experience
from the citizen and users
Identification of international best
practices
5-year multi-contest platform (online
since November 2011)
Evaluation and discussion of submitted
ideas and concepts
Upload of videos, photos and other files
Carefully developed incentive system
GOALS
APPROACH RESULTS (23.04.2014)
3.144 Active Participants
1.980 Ideas/Concepts
950.000+Visitors from 108 Countries
3.957 Comments
21 Contests
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“Innosite”
by DAC - Design submissions of the current contest “Mind the Gap”
15 Ideas
Online since 30 days
50.000DKK Prize Money
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“Innosite”
by DAC - Winner of the Contest “Accessible Everyday”
6 Jury Members
50.000DKK Prize Money
46 Ideas
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“Supermarkt ohne Grenzen” by ASPIAG Service Srl.
Architectural designs for a planned
Supermarket in South Tyrol
Trends in materials, shapes, interior- and
exterior- design
Positioning Despar as an innovative and
customer-oriented company
Creating viral buzz
Bilingual design competition
Free designs by Designers, Architects
and Engineers
Configured designs by Consumers and
Fans of the brand
Submitting phase of 7 weeks
Voting phase of 3 weeks
GOALS
APPROACH RESULTS
83.097 Visitors
10.008 Discussion contributions
8.882 Ratings
1.784 Members
342 Designs
8 min Average amount of time spent
on site by users
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267 FREE DESIGNS
122 MIO. CONTACT POINTS
84.840 UNIQUE VISITORS
1.784 MEMBERS
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„Evolution ÖVP“ (Wall of Ideas)
by Austrian People‘s Party (ÖVP)
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• Integrated platform to discuss the future of the
party program of ÖVP
Offer: open 2-way conversation
Public ideawall for citizens to discuss the
development of the future party program of the
ÖVP
Integration of the citizens through to generate
suggestions, ideas, feedback and eventsTwo
phase program to integrate and implement the
public suggestions into the party program
1. Phase: generation of public discussions along
tree different fields on the platform
(Partei- program, -structures, -people)
2. Phase: integration of the public ideas into to
program through to voting's of the party
members
„Evolution ÖVP“ (Wall of Ideas)
by Austrian People‘s Party (ÖVP)
OBJECTIVES
APPROACH SUCCESS (27.11.14)
Member: 3.500
Submitted Ideas: 2.000
Events: 127
Positive feedback of party members and
the public
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Extreme cases
http://mpsallowances.parliament.uk/mpslordsandoffices/hocallowances/allowances-by-mp/
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Discussion