Post on 08-Aug-2015
Welcome to the 2nd Annual Mid-West Family Broadcasting
COMMUNITY & CLIENT OPEN HOUSE
May 13, 2015
Community & Client Open HouseMay 13, 2015
Younger Age Older
GENDER
*La Movida 1330 exists in its own space
Age & Gender Balance of the Mid-West Family Broadcasting Brands
Media & Branding Survey
In a survey of 900 Rockford area radio fans:
80% do not subscribe to a newspaper
Community & Client Open HouseMay 13, 2015
Community & Client Open HouseMay 13, 2015
Mid-West Family BroadcastingRockford Operating Principles
• Create Long-Term Customers Everydayo Listeners and Advertisers
• Be Good Citizens of the Greater Community
Community & Client Open HouseMay 13, 2015
• The ROCK Radio Brand for the Stateline
• Turned 25-years-old on January 1, 2015
• Serves the Male Audience with a specific focus on Men 25-44
• Poster child for programming decisions is a 35-year-old male who owns a home, works in a professional office setting, and has guy interests in his spare time
• Strong local personalities with deep roots
• Core Musical Artists are Pearl Jam, Shinedown, Metallica, and Soundgarden
Community & Client Open HouseMay13, 2015
Mid-West Family BroadcastingRockford Operating Principles
• Local Decision-Making & Local Re-investment of profit
• Openness & Transparency in all Communications and Activities – Internally & Externally• Confidentiality is respected
2 YEARS AGO
TODAY
In a survey of 900 Rockford area radio fans:
52% do not watch the local news daily
Media & Branding Survey
Community & Client Open HouseMay 13, 2015
Community & Client Open HouseMay 13, 2015
Radio: Word of our death has been greatly exaggerated
A recent Nielsen Catalina Study showed that consumer brands using radio as a primary marketing vehicle experienced a
return on investment of $6 for every $1 spent on radio marketing & advertising
Community & Client Open HouseMay 13, 2015
Mid-West Family BroadcastingRockford Operating Principles
• Empower Employees To Grow Their Careers & Their Wealth Through Ownership
• Create & Maintain Competitive Media Brands
• Compete with our products, Win with our people
Community & Client Open HouseMay 13, 2015
• The Classic Hits Station serving Rockford
• Core music is from “Doo-Wop to Hip-Hop” with the biggest hits and best artists from the 60s, 70s, and early 80s
• Highlights include the “Beatle Break” and the “Cheap Shot” featuring local heroes, Cheap Trick
• The Mighty 100.5 is focused on a 50-year-old adult with the demographics to match
• Timothy Crull in the Afternoon
Community & Client Open HouseMay 13, 2015
Radio: Word of our death has been greatly exaggerated
A recent NuVooDoo marketing study shows that Classic Hits listeners (The Mighty 100.5) are 60% more likely to sit through commercials than Top 40 listeners & 111% more likely to sit through commercials than country listeners
In a survey of 900 Rockford area radio fans:
64% use a DVR & 54% always skip through commercials
Community & Client Open HouseMay 13, 2015
Community & Client Open HouseMay 13, 2015
Radio: The Original Social Media
Community & Client Open HouseMay 13, 2015
Mid-West Family Broadcasting Sales Operating Philosophy
• Create long-term results for customers by focusing on their needs
• Become the best marketers in the region by aligning our sales and marketing efforts
• Minimal account manager turn-over with better coaching, training, and hiring • Clients hate turn-over
Community & Client Open HouseMay 13, 2015
• The Variety Station
• Long-time POP music brand for the region
• Serves the Female Audience with a specific focus on Women 25-54
• Poster child for programming decisions is a 39-year-old female who “runs a marathon everyday” by maintaining a career, a home, children’s lives, and having a balanced social life that includes volunteering
• Strong local personalities with deep roots
• Music from the 80’s to top hits of today
Community & Client Open HouseMay 13, 2015
Radio: Word of our death has been greatly exaggerated
Radio is the 2nd most used daily medium of 8 mediums tracked by Nielsen with usage of 2 hours and 46 minutes per day
In a survey of 900 Rockford area radio fans:
32% plan to search for a new job in the next 18 months
Community & Client Open HouseMay 13, 2015
Community & Client Open HouseMay 13, 2015
Mid-West Family Broadcasting Sales Operating Philosophy
• Be known for the ideas we execute and getting results, renewals, and referrals from our client-partners
• Let the “other guys” have packages and deals – We’ll have ideas and business acumen
• Treat all advertising agencies with respect and work as a partner with them to grow their client’s business
Community & Client Open HouseMay 13, 2015
Radio: The Original Mobile Medium
Community & Client Open HouseMay 13, 2015
Radio: Word of our death has been greatly exaggerated
A recent NuVooDoo marketing study shows that Classic Hits listeners (The Mighty 100.5) rate their favorite radio station more important in their daily life than their favorite website and social media
Community & Client Open HouseMay 13, 2015
Radio: The Original
Word of Mouth Marketing
Community & Client Open HouseMay 13, 2015
In a survey of 900 Rockford area radio fans: 37% plan to search for a new or pre-owned
vehicle in the next year and a half
Community & Client Open HouseMay 13, 2015
Radio: Word of our death has been greatly exaggerated
RADIO HAS NO DVR: A recent SCBA White Paper shows that 60% of Americans skip TV commercials via DVR most or all of the time and 1 of every 2 Americans own a DVR
Community & Client Open HouseMay 13, 2015
• Playing the biggest and best Country music hits, focused on the Stateline region with all music decisions made on Sandy Hollow Road
• Competitive Advantage #1: More Music 20-In-A-Row all day long
• Competitive Advantage #2: Playing the hits, not breaking the hits = less tune-out
• Competitive Advantage #3:Less commercials so the local client’s message stands-out
Community & Client Open HouseMay 13, 2015
Mid-West Family Broadcasting Sales Operating Philosophy
• Be a presence in the larger community and make an impact to grow the region’s GDP
• Don’t just make a sale, create a customer
• Work with clients on the “How” and the “Why” of radio
Community & Client Open HouseMay 13, 2015
Radio: Word of our death has been greatly exaggerated
Millenials: A survey, by Mark Kassof & Co., shows more than a third of Americans aged 13-34 “love” FM radio and another 45% “like” it.
Community & Client Open HouseMay 13, 2015
• ONLY Spanish-Speaking Station for the greater region
• Serves the Latino/Hispanic Audience with a specific focus on Adults 18+
• Station turns TWO on June 10, 2015
• Programming highlights include a locally-focused show from 9a-Noon hosted by Eduardo Cobos, plus the latest hit music
• Strong community involvement within the larger Hispanic community is a foundation for the station
Community & Client Open HouseMay 13, 2015
In a survey of 900 Rockford area radio fans: 65% choose a business because it’s top of mind
Community & Client Open HouseMay 13, 2015
Radio: Word of our death has been greatly exaggerated
A Local Rockford Story: Client who was using multiple mediums with unique messages in each, saw sales increase because of the trackable radio message that brought people into the store, responding to the unique-to-radio message
Community & Client Open HouseMay 13, 2015
Thank you for being a partner in this adventure with us!