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ONLINE REPUTATION MANAGEMENT

Rhea DrysdaleCo-founder & COO

OutspokenMedia.com

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ORM vs RM

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PERSONAL

Your name

Nicknames

Usernames

Keywords

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<--- #1 SEO flash

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CORPORATE

Company name

Brands

Employees

Keywords

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COMMON PROBLEMS

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DOPPLEGANGERS

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AUTHORITY STRUGGLES

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OUTDATED INFORMATION

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CUSTOMER SERVICE COMPLAINTS

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CUSTOMER SERVICE COMPLAINTS

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FALSE ACCUSATIONS

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HATERS, CRAZIES & TROLLS

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SCANDALS

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ACTS OF GOD

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METRICS

Rankings

Mentions

Sentiment

Questions fulfilled

Conversions

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TOOLS

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MONITOR

Google (baseline)

Google Alerts

Search.Twitter

Backtype

Backtrack

Social Mention

OMGILI

Technorati searches

Q&A Searches

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MONITOR

Reputation Defender - $

Trackur - $$

Distilled.co.uk - $$

Radian 6 - $$$

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MANAGE

CheckUserNames.com

OpenID / ClaimID

E-mail ;)

34 Reputation Management Tools

http://www.ducttapemarketing.com/blog/2008/03/03/34-on

line-reputation-management-tools/

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TRACK

DIY - How to Build a ORM Dashboard:http://www.aimclearblog.com/2009/03/16/how-to-build-a-reputation-monitoring-dashboard/

A kickass company ;)

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ORM PROCESS

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1. ANALYZE

ORM audit:

Screenshot SERPs

Collect everything

Assign sentiment

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2. PLAN

Prioritize importance

Assign actions No response Private response Public response Company statement Company action SERP manipulation Legal action Unconventional methods

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3. IMPLEMENT

Basic tactics

wait…

Advanced tactics

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TWITTER

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LINKEDIN

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NAYMZ or NAMYZ

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FACEBOOK

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MYSPACE

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FRIENDFEED

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FLICKR

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WIKIPEDIA

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KNOL

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CRUNCHBASE

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MORE PROFILES

SpokeClassmates

ReunionBrightKiteMyBlogLog

MeetUpAmazon

BizJournalsJigSaw

BusinessWeekYelp

BlogCatalogYahoo ProfilesGoogle Pages

PlaxoNetVibes

WinkZiggs

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OTHER OPTIONS

Speaker bios

Guest author profiles

Interviews

Subdomains

Charitable donations

Personal blog(s)

Company bios

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BASICS TACTICS

Comments: link to you

Be consistent with your name

Don’t link to company (unless you)

Accessible & accurate contact info

Keep personal/sensitive data private

Own your content

Promote your content

Increase back links to you

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ADVANCED TACTICS

Create an exit strategy

Disable back links to company profiles

Contact site owners

Copyright your content

Link building strategy

Social media strategy

Monitor escalation

Set rules of engagement

Own negatives, e.g. “[name] sucks”

Get creative.

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ETHICS OF ORM

Fake reviews?

#8 for “Belkin”

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ETHICS OF ORM

Pay-per-post?

#3 Google Japan:

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ETHICS OF ORM

Paid linkREMOVAL?!

#1 Cash 4 Gold:

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WHAT DO THESE HAVE IN COMMON?

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4. PROTECT

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BE PROACTIVE

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BE PROACTIVE

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BE HONEST

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BE HONEST

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BE ON THE SAME PAGE

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BE ON THE SAME PAGE

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BE TRANSPARENT

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BE TRANSPARENT

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BE PATIENT

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BE PATIENT

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5. RINSE & REPEAT

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RESOURCES

“Radically Transparent” by Andy Beal

“The 18 Immutable Laws of Corporate Reputation” by Ronald J. Alsop

OutspokenMedia.com/blog/

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THANK YOU

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