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Katie BrownSMPR (Simply Marcomms Ltd)@KatieBrownTweet

Online PR in the Built Environment

B2B PR & social media

Creating, optimising, publishing & sharing online marketing content using social media.

Changing Search Landscape

Google – Page 1 Domination

Types of online content

News Releases/Media Profiles

Articles/Case Studies/Features

Videos/Webinars

Whitepapers/Brochures

Presentations

Infographics

Audio Bulletins

Images

Examples

Examples

Social Media Landscape

“All your online content should be created, optimised, shared and published with search in mind”

Social Media Sharing

Optimise your personal profile

Create company profile

Connect with customers/targets

RSS feed from your blog

Join relevant groups

Start conversations

Share posts from your blog

Don’t sell and don’t be spammy

Watch the enquiries come in!

LinkedIn - tips

Social Sharing

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1. WordPress - EVERYTHING

2. Construction - InTo - PR

3. LinkedIn - EVERYTHING

4. Twitter - EVERYTHING

5. Google Alerts - Tracking

6. Issuu/YUDU – PDFs

7. Pinterest - EVERYTHING

8. YouTube - Videos

9. FlickR - Images

10. Slideshare – Presentations

Top 10 tools for the Built Environment

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Thank you for your timeAny questions?

Email: katie@simplymarcomms.co.uk

Twitter: @KatieBrownTweet

LinkedIn: katiebrown

Google+: Katie Brown