Michael Lippmann, Blue Raster

GIS for the United Nations and the International Community ConferenceOctober 11, 2013New York

Online Mapping Patterns in 2013 and Beyond

Online Mapping Trends Observed

• Maps are becoming the norm– Public thinks geospatially– Layers lists are going away– Users expect mobile

• Aid and international development need tools to:– Deliver services – Monitor and evaluate

success/failure– Increase transparency

Pattern: Online Mapping Applications

• Focused Applications

• Curated map experience

• Mobile apps• Open Data APIs• Near real time data

Pattern: Open Data - MEASURE DHS

SDR

Pattern: User Centric Functionality

Citizen

• Access services

• Aid Locations• Education• Provide

feedback

Aid Org

• Distribute aid

• Infrastructure

• Information Sharing

• Operations

NGO

• Policies• Goals• Transparenc

y• Analysis

UN and Aid Orgs tell great stories

• Nearly every UN story has a geographic component

• Use maps with photos, videos to show impact

• Engage stakeholders to educate and inform

• Curate your message for the audience• Story must be clear – without interaction

– No layer lists (thinking) required

Pattern: Curated Content via Story Maps

Getting beyond the dots on the map…

• What do the dots really mean?

• Include images/text for context

• Rich narratives to tell your story

• Human element

World Bank Georesults- Showing results of Grant Funding

http://maps.worldbank.org/content/georesults#home

WRI Indonesia Forest Fires –Summer 2013

• Rapidly deploy maps to illuminate a story

• Perishable (data/app)

http://www.theguardian.com/environment/interactive/2013/jun/24/indonesia-forest-fires-map-pollution

Pattern: Mobile for Online Mapping

• UN projects 2.7 billion people online by 2014 – 40% of the

world

• Majority of Internet Devices Globally are now mobile (58%)

Desktop/Laptop

Smartphones

Tablets

Mobile phone growth in Africa

Source: USAID via Upworthy.com

Build for your global audience

MEASURE DHS Mobile

http://www.measuredhs.com/Data/mobile-app.cfm/

• Indicators for 90+ countries– tables, charts and maps

• Subnational Mapping • Works Offline • Available on iOS,

Android– Windows Phone (coming

soon)

Pattern: Mobile Crowdsourcing

• Beyond concept – How can it help

achieve your mission?

Is your organization listening?

• Twitter• Facebook• Instagram/Flickr• SMS

Patterns: Technical Modernization

• Have a plan: deploy Story Maps and Apps fast• Plan for upgrade rather than wait = better

apps

• Use Open Data APIs • Use Cloud GIS – Amazon Web Services• Integrate with ArcGIS Online

– Basemaps– Rapid dissemination– Data collection (online, offline)

Modern Approach to Online Mapping

Summary

• Focused online maps are powerful tools

• Information is accelerating– deploy tools that

allow rapid delivery

• Make sure mobile is part of your plan

Thanks - Contact Blue Raster

Michael Lippmann, Co-Founder & Principalmlippmann@blueraster.com703-875-0914

Connect with Blue Raster:

@blueraster

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