Build your Online Identity

and land your dream job

Stats• 79% of US hiring managers and recruiters reviewed online

information about job applicants. (Microsoft, 2009)

• 70% of US hiring managers rejected candidates based on what they found. (Microsoft, 2009)

• 45% of employers use social networking sites to research job candidates, a big jump from 22% last year. Another 11% plan to start using social networking sites for screening. (Career Builder, 2009)

• 76% of executives expect companies and recruiters to conduct a search of their name online during the hiring process

• 22% have never entered their own name into a search engine to determine what personal or professional information is uncovered. (Execunet, 2007)

• Every professional has an online reputation to protect

Usage

• 85% of businesses use Facebook as part of their marketing communications, followed by Twitter (77%), LinkedIn (58%) and YouTube (49%) (econsultancy.com)

• For job candidate checks, 29% use Facebook, 26% use LinkedIn and 21% use MySpace. One-in-ten (11%) search blogs while 7% follow candidates on Twitter. (Career Builder, 2009)

• The industries most likely to screen job candidates via social networking sites or online search engines include: Information Technology (63%) and Professional & Business Services (53%). (Career Builder, 2009)

Reasons for elimination• Inappropriate photographs or information – 53%

• Content about drinking or using drugs – 44%

• Bad-mouthed their previous employer, co-workers or clients – 35%

• Showed poor communication skills – 29%

• Made discriminatory comments – 26%

• Lied about qualifications – 24%

• Shared confidential information from previous employer – 20%

• Sent message using an emoticon – 14%

• Used text language such as GR8 (great) in an e-mail or job application – 16%

Source: Career Builder, 2009

Reasons for Hiring

18% of employers found content on social networking sites that caused them to hire the candidate. The top examples include:

•Profile provided a good feel for personality and fit – 50% •Profile supported professional qualifications – 39% •Candidate was creative – 38% •Candidate showed solid communication skills – 3% •Candidate was well-rounded – 33% •Other people posted good references about the candidate – 19% •Candidate received awards and accolades – 15%

Source: Career Builder, 2009

Everything starts with search

See what others can find about about you:Google yourself

Online ID Calculator

http://www.onlineidcalculator.com/index.php

Online ID Calculator

http://www.onlineidcalculator.com/index.php

What search retrieves?

• Social objects = pieces of content that can spark conversations (www.briansolis.com)

Optimize your Online Identity

Optimize your Social Objects

Optimize your Online Identity

Optimize your Social Objects

Optimize your Online Identity

Optimize your Social Objects

Optimize your Online Identity

Optimize your Social Objects

Optimize your Online Identity

Optimize your Social Objects

Optimize your Online Identity

Optimize your Social Objects

Every person becomes a media person because every person is publishing for her/his audience, peers, neighbors and community.

4 Step process

Get Found

Convert

Analyze

Optimize

Get Found

• Create content

• Publish

• Optimize

Share your passions

Publish your content

BlogNewsletter

BooksArticles

News Releases

YouTube

Vimeo Fickr

LinkedInwww.linkedin.com

Rules:

• Be Authentic, be yourself

• Be transparent

• Join the conversations

• Support the Community

• Be relevant

Focus on building relationships

Pimp your profile

• “Get found”

• Tell stories

• Convince to do business with you

• Credibility

• Should be engaging

Get recommended

Communicate with your contacts

Use the Apps

LikedIn Tips

1. Pimp your profile2. Get recommended3. Engage

Facebookwww.facebook.com

Profile

Connect/Become a fan

Privacy

Allow search engines find your profile

Share only what you want

Facebook Tips

• Fill in your profile

• Connect/become a fan

• Stay safe

Twitterwww.twitter.com

Fill in your profile

Use the background

Twitter tips

• Be authentic/interesting

• Be generous RT and @reply

• Participate in tweetups

• Optimize using # hashtags

Bloggingwww.yourname.com

Blogging is your homebase

Showcasing your expertise

Blogging tips

• Consistency 2-3 posts/week

• Comment on other blogs

• Give credit

• Optimize content and build links

Photos

Upload & Tag photos

Video Content

Capture attention with video

More content

Create a Google profile

www.zoominfo.com

Convert

Convert using call to action & landing pages

Analysis

Your listening station

alerts.grader.com

facebook.grader.com

www.klout.net

twitalyzer.com

twitter.grader.com

websitegrader.com

blog.grader.com

Digital Dirt

• Content that does not serve our brand

• Can be removed (hard)

• Can be swept under the carpet

Review

• Build your brand

• Go where your target audience is (FB, LI, Twitter, etc.)

• Optimize your content

• Convert

• Monitor

Adrian Chira, MBA

Blog: www.personalbrandgrader.com

Twitter: http://twitter.com/adrianchira

e-mail: adrian@personalbrandgrader.com