Online Fundraising Continue To Give

Overview

• A definition of “Online Fundraising”• Why should you use online fundraising?• The promise & reality of online fundraising• Online fundraising tool• Tools to help you raise money online• Collect donations on Facebook• Management issues to consider

Definition of Online Fundraising

• Online Fundraising is a way to raise funds online while using the Internet tool. New social tools on the web have caused the industry to boom, bringing in $22 billion a year to organizations, non-profits, and individuals.

• Web tools also make it easy by allowing individuals or organization to start a personalized fundraising page and share it on Facebook, Twitter, Blogs, and other websites to raise money online.

Why should you use online fundraising?

• Fundraising online gives your fundraiser the largest possible audience. It can allow friends and family members that may live far away, to donate to your page with just the click of a mouse. By sharing your fundraiser on the web, it is even easier to share your story and receive donations.

Best website for online fundraising

The promise & reality of online fundraising

• New breed of potential donor that is accustomed to transacting on the Internet

• More convenient for donors• 85% of charitable giving in the US comes from PEOPLE (Giving

USA)• Average gifts tend to be higher online• Higher follow through rate than mail-in• Americans are increasingly making the Internet their preferred

means of community involvement & citizen participation*

*According to a study released by the Pew Internet & American Life Project

Tools to help you raise money online

Collect donations on Facebook

Management issues to consider

Successful online fundraising means being aware of state regulations and seeking advice if necessary.a) 39 states require that organizations register for

charitable solicitation if they are going to fundraise in that state

b) If you are using email or web to solicit funds, that may extend beyond your home state boundaries

c) You may need to register in other states as a charitable solicitor

Any Questions?

Thank You

For more online fundraising ideas visit https://www.continuetogive.com