Jabez LeBret

@gngfound

FACEBOOK

BrandingCover ImageLikes

Geo InfoKeywords

@gngfound

FACEBOOKBranding

Cover ImageLikes

Geo InfoKeywords

@gngfound

TWITTER

Twitter

TwitterBlog Posts

Follower / ingTweets

ReTweetsReplies

@gngfound

• Indexable by Google• Increase your Followers• Follow people, ReTweet, and share

• HootSuite / SocialOomph• Be Careful “interacting”

TWITTER

@gngfound

LINKED IN

@gngfound

YOUR PICTURE MATTERS

@gngfound

LINKEDIN“Skills and Expertise” now “Skills &

Endorsements”

@gngfound

SKILLS & ENDORSEMENTS

@gngfound

Recommendation:Edit Profile and turn off the display of Endorsements

LINKEDIN

@gngfound

LINKEDIN

Discussion

Groups

@gngfound

GOOGLE+

Social Media Ethics Game:Case is finally

over. Unanimous

verdict! Celebrating

tonight.

Social Media Ethics Game:Another great

victory in court today! My client is

delighted. Who wants to be next?

Social Media Ethics Game:Won a million

dollar verdict. Tell your friends and check out my website.

Social Media Ethics Game:Won another

personal injury case. Call me for a free consultation.

Social Media Ethics Game:Just published an

article on wage and hour breaks. Let me know if you would

like a copy

@gngfound

What counts as advice?• Dealing With Unrepresented Person

• If the lawyer knows or reasonably should know that the “unrepresented person misunderstands the lawyer's role”

• If you are engaged in a discussion LinkedIn and there is a possibility that the person misunderstands your comments make sure to inform them of your relationship and do not give legal advice. 

SOCIAL MEDIA ETHICS

@gngfound

Is this Advertising? - Facebook Page Post Ad • Yes

• May want to submit a copy of Page Post Ad as Advertising• Keep records of Ads by not deleting them

Don’t Imply Results or Mislead • Communications Concerning a Lawyer's Services• Don’t say things that could lead someone to expect results• Don’t compare your firm to another like "Our firm is way better

than Smith and Smith" unless you can factually substantiate

SOCIAL MEDIA ETHICS

@gngfound

• Don’t “friend” potential jurors• Accidental Discovery• Using Social For Discovery• Using Social as Evidence (Competence?) • Advising Clients About Social• Commercial Speech = Advertising

SOCIAL MEDIA ETHICS

@gngfound

Relationships with Judicial Officers, Neutrals etc• Don't “friend” judges

Jurisdiction Issues• Social Media is NATIONAL

SOCIAL MEDIA ETHICS

Your Website

@jabezlebret

@gngfound

• Design & Structure• Conversion• Content• Ethics

ESTABLISHING YOUR WEBSITE

@gngfound

• Is it secure?• Is it easy to backup? • Is your website easy to transfer?• Does the platform have a large developer base• Does it include blogging feature• Does platform work on mobile / tablets

WEBSITE PLATFORMS

@gngfound

• Name / “Brand”• Where are you located? How can I get a hold of you?

• Phone Number / Contact Form• Do you understand my problem? What can you do for

me?• Proof I should call you?• Easy to navigate and find things• Schema Markup for Google (ask your webmaster)

WEBSITE COMPONENTS

• How do I call you?• What do you do?• What can you do

for me?• Proof I should call

you?

Your Website

@gngfound

DO YOU UNDERSTAND MY PROBLEM?

Your Website

Images

@gngfound

1.Repeating the same words or phrases so often that it sounds unnatural, for example:

KEYWORD STUFFING

We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at Custom.Cigar@humidor.com

We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at Custom.Cigar@humidor.com

@gngfound

KEYWORD STUFFING2.“Blocks of text listing cities and states a webpage is

trying to rank for”

Pasadena, Sherman Oaks, Encino, Culver City, Van Nuys, Santa Clara, Ventura, Simi Valley, Thousands Oaks …

@gngfound

@gngfound

MOBILE WEBSITE

30%

@gngfound

• 34% of mobile internet users admit that their smartphone is their primary device for going online. (Pew Internet Project - May 2013)

• 74% of adult smartphone owners aged 18 or older say they use their phone to get information based on their current location. (Pew Internet Project - May 2013)

• 35% of Americans aged 16 or older own a tablet. (Pew Internet Project - September 2013)

• 30% of mobile owners had used their phone in the previous 30 days to decide whether to visit a business… (Pew Internet Project - April 2012)

MOBILE STATS

@gngfound

MOBILE WEBSITE SEARCH

@gngfound

MOBILE WEBSITE SEARCH

Responsive Design

• Fast Load Time• Access to All Content• Difficult to Code Correctly• THE RIGHT ANSWER

@gngfound

MOBILE WEBSITE RESPONSIVE

@gngfound

• Make sure your web and content developers understand what you can and can’t say about your experience, expertise, trial publicity, etc.

• Hiring Someone: the partner or lawyer must take reasonable efforts to ensure that the [company] they retain's actions are within the professional obligation of the lawyer and not violate the Rules of Professional Conduct 

WEBSITE ETHICS

@gngfound

• Do not mislead with your website copy • Communications Concerning a Lawyer's Services• No testimonials on website without proper disclaimer• Avoid saying "I can save your business" or "higher my firm and

you will walk free" - nothing that could lead someone to expect results

• Don’t compare your firm to another like "Our firm is better than Smith and Smith" unless you can factually substantiated 

WEBSITE ETHICS

@gngfound

• Watch the content of your website pages• Comparative Speech in title tags, meta descriptions, copy

• If you have pages in another language, e.g. In Spanish, then you must have a disclaimer in that language. Simple stating that your firm Hablamos Espanol does not require a Spanish disclaimer

• If you make a statement of past results it must include the name of the lead counsel from your firm and it shall contain a disclaimer that past results do not guarantee, warrant, or predict future cases. 

• Disclaimer on your website should be on every page. • • (k) (1) there is no advertising disclaimer requirement for

directory listings • • (k) (9) there is no advertising disclaimer requirement for

name, address, and firm info associated with public service or non-profit / civic activities 

• • (m) a copy or recording of advertisements or written communication needs to be submitted to the state bar and retained by the law firm for 4 years 

• • (n) a lawyer can not pay anyone for a recommendation of the lawyer's services including reviews 

WEBSITE ETHICS

@gngfound

WEBSITE DISCLAIMER