Advocacy 2.0 : Social Media for Gender Equality

Ms. Jagriti Shankar Gender Consultant Goa, India Jagriti.shankar@gmail.com

Guest Lecture at Goa University, India February 26, 2016

Objectives ¡  Understand Advocacy

¡  Traditional & New Tools of Advocacy

¡ Ongoing Online Campaigns

¡  Social Media for Social Cause

¡  Rules of Online postings

What is Advocacy? & Why People Do it? & How They Do it?

Do we need to do Advocacy for gender equality and women’s empowerment?

Remember what all have been achieved…

But still there is a long way to go…

A convincing

Idea

Strength, Network

Strategy & Organization

Continuous Efforts

What it takes?

Advocacy 2.0 Tools

In line with Web 2.0 is the new version of advocacy for the advancement of social causes.

Social Media (FB, Twitter, You Tube Instagram, Pinterest, ..

Social Networking Sites (LinkedIn, FB,..

Blog

Wikis

Video Sharing

Benefits of Advocacy on Social

Media

Faster Communication

Two way participation

Transparent Communication Likes/ favorites

Aggregated content

Democracy on web

How Social Media can help for the Gender Cause?

The power of social media campaigns ¡ Arab spring (2012); Egyptians and Tunisians used

Facebook and Twitter to organize protests and spread awareness

¡ Oxford dictionary agreed to review the sexist words after a roar over twitter (Jan 2016)

¡  Everydaysexism: a campaign started by Laura Bates has become a universal online campaign against gender stereotypes

Twitter stats # Followers Tweets

Everydaysexism 236,224 42,786

UN Women 861,133 32,279

HeforShe 295,347 3,032

LeanIn 142,734 4,740

#Sexism

#GenderPayGap

#GenderBasedViolence

# @

#GenderEquality

#Gender

#feminism

@UnWomen

#Nirbhaya

#IamNirbhaya

#WomenEmpowerment

#GenderParity

@manekagandhibjp

@SherylSandberg

@GloriaSteinem

@DrVandanaShiva

@Sunita_Krishnan

#EverydaySexism

Shall we leave the traditional advocacy medium and shift to digital advocacy?

Internet Users: 350 million, 27% of Population Social Media Users: 134 million, 10% of Population

http://wearesocial.com/uk/special-reports/digital-social-mobile-india-2015

Rules

Be Polite

Don’t Offend People

Be Culture

Sensitive

Be Gender Sensitive

Use Correct Language,

Avoid Typos

No Hate

Speech

Shall we? Do our bit for International Women’s Day on 8th March

Build Goa University’s Campaign for Gender Equality

Checklist for advocacy campaign ¡ Do you have a cause? (women’s advancement)

¡ What you want to achieve? (specific goal)

¡ Do you have what all it takes? (resources, time)

¡  Is your action plan ready? (strategy, collaborate)

¡ What are you waiting for? (put things together and execute)

Thank you!