Post on 11-Aug-2014
description
Online Advertising: A Breakdown
ONLINE ADVERTISING
Clicking on an ad on a social site is often the first step toward a sale, rather than the
last.
Because of this, advertisers are undervaluing social advertising by as much as 116%.
1
Online advertising revenue is up 36% from 2011 to 2013 (86.4 billion to 117.6
billion).
2
It’s estimated that by 2016, online ad spend in the US will have doubled since 2011, hitting 67.4 billion dollars/
year (13.7% compound annual growth).
3
Youtube
The top three video ads of 2006 earned a combined 244,395 shares.
In 2013 the top three have generated a total of 11.6 million shares - an increase of 4750%.
4
The top three Youtube Ads of 2013 were Dove’s “Real Beauty Sketches,” GEICO’s
“Hump Day,” and Evian’s “Baby and Me”.
5
The most viral online ad this year was ‘Dove Beauty Sketches’ with 4.24 million shares since its
release in April.
Not only is the ad the most shared ad of 2013, it is the most viewed video ad of all time with 68.2
million views.
6
A YouTube homepage ad typically costs around $400,000.
On average, the homepage receives 60 million views from 23 million unique users every day.
7
YouTube’s monthly viewership is the equivalent of roughly 10 Super Bowl
audiences.
Super Bowl ads are limited to 30 seconds and, for XLVIII, will cost 10 times as much.
8
65% of Twitter Ad revenue is from mobile tablets and smart phones.
9
87% of Twitter’s revenue comes from advertising.
10
Twitter delivered 400% the revenue per visit in 2013 than it did in 2011: 44 cents versus 11
cents.
11
The average click-through-rate for Facebook Ads has jumped 275% since 2012.
12
The average click-through-rates for retailers who use Facebook Ads are up 375%.
13
A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790% more return on investment than ads on Android.
14
ROI on Facebook Ads increased 152% between 2013 and 2012.
15
Walmart is getting a marketing equivalent of 1000% higher ROI on Facebook and Twitter compared to
other advertising spends.
During Black Friday, they were getting 42 comments every minute on their posts.
16
At least 95% of Google’s total revenue comes from advertising (this, of course, includes
YouTube).
17
Google rakes in 33% of all online ad revenue (38.6 billion out of 117.6 billion). Facebook rakes
in around 5% by comparison.
18
The average click-through rate for a Google ad is 3.16%.
An ad in the first position has an average click-through-rate of more than 7%.
19
As of Spring 2011, Google had over 1.2 million businesses advertising on its search
network.
20
Google AdWords has grown 20% this year.
Google AdSense’s growth, on the other hand, has plateaued, with no growth at all.
21
Ben & Jerry’s has run 4 ads since Instagram ads started in late October. They’ve generated 50,000
new fans in less than 2 months.
22
Ben & Jerry’s first ad was the most liked with 386,877, an increase of 2,000% from their
average post.
23
Since Ben & Jerry’s started using ads, their average daily growth in followers has gone from
429 to 7,200.
24
Despite Ben & Jerry’s success, the other advertisers (though seeing huge increases in
brand involvement on the platform) are receiving more negative comments than positive
overall.
25
Sources:
www.accuracast.comwww.zdnet.com
AdGooRooGoogle Investor Relations
mashable.comwww.adweek.comventurebeat.com
www.fool.comtechcrunch.com
digiday.commarketingland.comwww.statista.com
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