OneHeart small book

Post on 30-Mar-2016

218 views 2 download

Tags:

description

This book was a design I created for my branding project in Design 452 at The University of Tennessee.

Transcript of OneHeart small book

CHINA BUILDINGSCHOOLS

In 2012, we will be focusing our attention on China and raising money to build schools for children living in rural areas of the southwest region. All of the products that you will find in our store are inspired by different aspects of the Chinese culture and country.

pic

pic

Oneheart exists to meet one need in one country for one year through creating unique and inspir-ing proucts. We give half of our profit for that year

toward meeting that need.

Our hope is that our store will provide an experience that will leave a lasting impact not only on the people

we are helping, but on you as the customer.Join us as we embark on this new journey for 2012.

THE PROBLEM / 50.3% of China’s mainland population live in rural areas & the majority of these people are living in remote poverty. Most children have to walk long and dangerous distances to the nearest school in order to receive an education.

THE SOLUTION / Schools need to be built in these rural areas so that more children will be able to receive an education.

1 SCHOOL = $3,500

THE GOAL / Raise at least $35,000 to build 10 schools in 10 different cities of rural southwest China by the end of 2012.

10 SCHOOLS = $35,000

Let the experience begin.

www.oneheartinfo.com