A Platform for Philanthropy 2.0

1OneVietnam Network

OneVietnam NetworkOneVietnam Network

March 15, 2010

Presenters: James Bao

Uyen Nguyen

Our MissionOur Mission

We connect & organize the people and groups that seek to make Vietnam a better place to learn, work, and live.

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OneVietnam NetworkOneVietnam Network

A global online network that brings 3 million expats to one place and create a

community of giving.3OneVietnam Network

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Bringing Agent Orange into the Bringing Agent Orange into the MainstreamMainstream

What is mainstream?What is mainstream?

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The key to taking a topic “mainstream” is to reach as many people as possible and make it part of the daily conversation.

“That of which is popularized, normalized, and widespread”

Word of Mouth TodayWord of Mouth Today

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Social media has made word of mouth marketing faster and bigger.

World of MouthWord of Mouth

Social MediaSocial Media

““Everything is SocialEverything is Social””

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The way we “get news” and share information is shifting quickly away from traditional to new media and our generation is leading the way.

The Facts The Facts

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Vietnamese AmericansVietnamese Americans

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Young Vietnamese Americans are leading the new social media revolution.

Going Mainstream with Social MediaGoing Mainstream with Social Media

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1,000 Super Fans

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How to use OneVietnam as the How to use OneVietnam as the social engine for the Agent social engine for the Agent Orange Initiative.Orange Initiative.

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BackgroundBackgroundI. Create Your Social HubI. Create Your Social Hub

A single social media space for your organization and fans

Simplify the social media experience

1.All your social media accounts on one page2.Publish from a single platform

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BackgroundBackgroundII. Build Your Fan BaseII. Build Your Fan Base

Capture fans from every event you hold, online or offline.

Capture your fans, online and offline

1.Electronic registration at eventsFollow up with all attendees in one emailBe in constant contact

2.Drive traffic from online marketing to a single social hub

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BackgroundBackgroundIII. Turn fans to championsIII. Turn fans to champions

Mike Arauz, 2009

Nurture your fans through interactions

1.Upload wonderful contentPhotos, videos, blogs, links

2.Start a conversation3.Let your fans contribute by generating their own content

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BackgroundBackgroundIII. Turn fans to championsIII. Turn fans to champions

Mike Arauz, 2009

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Sample Social Map: Facebook

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BackgroundBackgroundIV. ThatIV. That’’s it!s it!

The The magicmagic happens in the happens in the backgroundbackground

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BackgroundBackground““Our Fan is your FanOur Fan is your Fan””

Every member of the group benefit from the success of a single group.

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BackgroundBackgroundIntelligent MatchingIntelligent Matching

The system intelligently recommends people to groups they may have a vested interest in, even ifthey’ve never explicitly indicated so.

An ExampleAn Example

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BackgroundBackgroundBeyond Agent OrangeBeyond Agent Orange

We are building a platform that connects 3 million Vietnamese expats to each other, and more importantly, to organizations in their community.

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BackgroundBackgroundBeyond Agent OrangeBeyond Agent Orange

GENERATION

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OneVietnam Network’s Early Successes

Vietnam Talking PointsVietnam Talking Points

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Published over 150 original articles

Published over 150 original articles

Over 10 contributing 

writers

Over 10 contributing 

writers

““Understanding Agent OrangeUnderstanding Agent Orange””

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No. 1 Google Search ResultNo. 1 Google Search Result

““Understanding Agent OrangeUnderstanding Agent Orange””

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Development StatusDevelopment Status

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Our TeamOur Team

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Fiscal Sponsors 

Legal Support

SupportSupport

Word from a fanWord from a fan

Q&A

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