Post on 15-Jan-2016
One Travel
---- East West Marketing Corp.
Who are we ?
Founded in July 1996, we are the FIRST
connecting U.S. and China tourism business.
An excellent tourism industry player with 18
years experience.
Offices located in Beijing, Shanghai,
Guangzhou, Chengdu, Taiwan and Los Angeles
Established an extensive network with
industry partners both in China and overseas.
A communication bridge connecting east and
west.
What we do
Provide the creative marketing support for oversea
organization to achieve their international marketing
objectives in China.
A full representative service for oversea tourism
organization.
An outer professional brain with localized background
to help oversea partners develop China outbound
tourism market.
EWM
Client
PR&Media
Travel Trade
GOV
Served clients
China Market
Visa: ten-year visa policy
Flight: direct flight between China and U.S.
Shopping: Consumption patterns
China Tourist Arrivals to the United States
2011 1,150,000
20121,470,000
20131,800,000
2018
+4,000,000
10-year Visa Policy
It starts from November 12th, 2014
U.S. is the only country who issues 10-year visa for Chinese in the top 10 abroad travel destinations
The visa application fee keeps the same
10-year Visa Policy
Longer
Easier
Cheaper
Flights
242 flights/week
Departure from China: Beijing, Shanghai, Guangzhou, Chengdu and Wuhan
U.S destination: Seattle, Los Angeles, San Francisco, Chicago, Dallas, Houston, NYC, Washington DC
Airline: Air China, China Southern, China Eastern, Hainan United Airline, American Airline, Hawaii Airways
Tier 2 cities: Hangzhou, Wuhan will launch its first direct flight to US in 2015
Flights
More FlightsMore Volume
Shopping
$5,400
Shopping Pattern
Before• Purchase from Chinese owned shop• Shopping list includes Souvenirs,
Confectionary, Tobacco• Purchase with cash• Price is the main consideration
Now• Almost all US packages include the
experience of shopping in outlets or local shopping center
• Luxury goods, US local fashion brands, electronics and cosmetics
• Credit card• Quality and fashion sense is more important
Top shopping list for Chinese
• U.S. brand, such as Coach, Nike,
Lewi’s
• Luxury brand, such as Louis Vuitton,
Hermes, Burberry
• Health products, such as Vitamin,
fish oil
• Electronic products, such as iPhone,
iPad, camera
• NBA products
• Souvenir
New Tourism Law & Quality control
New Tourism Law Impact on groups (Valid from October 1st, 2013)
The first 3 month after October 1st, 2013
To flight against minus profit group, shopping at outlets & mall is not allowed and under strictly implement
From the fourth month till now
Travel agency signs an agreement with visitors to clarify the shopping destination ahead of departure and make sure there is no cash commission return plan with the shop. Shopping at outlets & mall are reopened.
New Tourism Law & Quality control
Quality control
The National Tourism Administration of China (CNTA) is exerting quality control on overseas service suppliers for China’s outbound travelers with the implementation of the “Qualification and Evaluation Criteria for the China Outbound Tourism Quality Service Certification” scheme (QSC) that requires overseas suppliers to undergo QSC certification.
This certification is based on a strict evaluation system with criteria that covers service capabilities, operational integrity, the availability of Chinese-language service and other facilitating services. Suppliers to be evaluated include overseas travel companies, hotels, retailers, attractions and eateries. So far, 121 suppliers in 20 countries and regions have received QSC certification.
The number of Chinese outbound tourists exceeded 100 million trips in 2014 and has been continually increasing in recent years. The introduction of the QSC certification will help outbound travelers identify quality products offered by overseas suppliers and add greater customer safeguards, while enable Chinese tour operators to identify quality overseas providers as service suppliers.
Thank you !