© 2017 TM Forum | 1

One-stop Mobility

in Vienna

Angelika WinklerHead of Section Mobility Strategies

Vienna City Administration – Department of Urban Development and Planning

© 2017 TM Forum | 2

Mobility Trends in Public Transport

Development of numbers of

passengers of Wiener Linien

in millions.

688

725747

793

839

875

907 900

931 939954

1995 2000 2005 2007 2010 2011 2012 2013 2014 2015 2016

Source: Wiener Linien

© 2017 TM Forum | 3

€ 435 / Year € 365 / Year

1.5.2012

303325 336

363

582

700733

2005 2007 2009 2011 2013 2015 2016

Number of passengers

with annual ticketin thousand

Mobility Trends in Public Transport

© 2017 TM Forum | 4

Change in Traffic Load on City Roads

Because of

Parking regulations

Extensions of PT

Refurbishment of public space

© 2017 TM Forum | 5

Modal Split of Viennese Citizens

Until 2025 public transport, walking and cycling should be increased to 80%.

2016

© 2017 TM Forum | 6

Use it, don‘t own it!

Shared Mobility Services in Vienna

© 2017 TM Forum | 7

Sharing, not owning

Bike sharing: Citybike

480.000 registered users

1.500 bikes

121 stations

1,94 rides/bike/day

Car Sharing: ZIPCar, Car2go,

driveNow, „carsharing 24/7.at“

7.000 CS-cars

120.000 registered users

one CS-car replaces 4 to

8 private cars

© 2017 TM Forum | 8

80% of the trips start

at the appartment

Mobility Management in new urban areas

© 2017 TM Forum | 9

Integrated Urban and Transport Planning

© 2017 TM Forum | 10

Concentrationof different services

Separationof Mobility Infrastructure and Housing

Parking

Management

integrated

Mobility Concept

Attractive

Public Space

Fokus on

Cycle Infrastructure

P

Additional shared

Mobility Services

Principles of Planning

© 2017 TM Forum | 11

There are better ideas as

parking in underground

car parks

From Private Parking Facilities to…

© 2017 TM Forum | 12

…to additional Mobility Services

© 2017 TM Forum | 13

Flexible offer of Mobility

From parking space To care for mobility

© 2017 TM Forum | 14

One-stop mobility

Mobility Points

© 2017 TM Forum | 15

Mobility Points

Combination of added mobility

services

Bike sharing

car sharing

E-Scooters

Cargo-Bikes

City Logistics/Parcel pick up

Electric charging

Bycice maintainance

Requirements:

Easy access(e.g. ground floor shops,

combination with collective garages, …)

Attractive surroundings(feeling of security)

Combination with public transport of special

importance

© 2017 TM Forum | 16

Different Roles of Mobility Points

Private NeighbourhoodMultimodal Hub

© 2017 TM Forum | 17

Expectations to Mobility Pionts

full mobility without owning

foster ecomobility

reduce parking space demand,

reduce costs for sharing mobility by clustering,

customer oriented and flexible,

visibility

cluster and foster existing mobility services

E-charging infrastructure

© 2017 TM Forum | 18

Organizing Mobility

Joint funding through

mobility funds

Coordination between different

stakeholders

flexible

offer adjustment

Urban development

contracts

Physical and digital

interface

§

§

integrate mobility

early in decission

processes

© 2017 TM Forum | 19

Experiences and Current Status

Local Urban Mobility Strategies

guideline

Mobility Point

Mobility fund

coordination

MOBILITY

POINTS

© 2017 TM Forum | 20

Mobility as a Service (MAAS)

© 2017 TM Forum | 21

© 2017 TM Forum | 22

“Wien Mobil”

from research to practice

virtual integration and

seamless service

Multimodal:

• Routing

• On-trip information

• Ticketing

• Payment

© 2017 TM Forum | 23

Digital Plattforms as public infrastructure

…do not leave

it google

© 2017 TM Forum | 24

The approach – digital mobility infrastructure

▪ unite publicly available transport

offers (and potentially corporate

fleets) into tailor-made services

▪ offer a central digital access to

the whole world of urban mobility

▪ enable new ways to the variety of

mobility – as a basis for genuine

new business models

© 2017 TM Forum | 25

The approach – digital mobility infrastructure

© 2017 TM Forum | 26

Application Areas

Public transport /

mobility companies:

Corporate mobility

management

Solutions for urban

development areasOther individual use-

cases

© 2017 TM Forum | 27

Value for Stakeholders

For cities and the environment

Changed, environmentally

friendly and sustainable mobility

behaviour

© 2017 TM Forum | 28

Public digital shared service infrastructure

supporting new business models

Business Model / Commercial Services / End-

Consumer Services

public shared service infrastructure

(webshop, ticketing, customer relationship, acccounting, secure

data…)

technical infrastructure

(broadband, energy, storage, …)

private

added value

public

investment

supporting new business models

Shared cost for common services effective business

© 2017 TM Forum | 29

Example: Mobile App of Wiener Linien

© 2017 TM Forum | 30

Example: Mobile App of Wiener Linien

Angelika Winkler

Vienna City Administration – Department of Urban Development

and Planning

Section Mobility Strategies

www.stadtentwicklung.wien.at