MASTERMINDS

ONCE A WINNER:Engaging Your Customers

Outside The Casino

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MASTERMINDS

• Increase the number of people who “Like” your page• Facebook = database that you can remarket to daily

• Collect valuable customer information• Find out who your fans are

• Grow your email database

• Engage people with your property• Remind people why they need to keep coming back!

WHAT’S IN IT FOR ME?//

MASTERMINDS

• Increase the number of people who “Like” your page• Facebook = database that you can remarket to daily

• Collect valuable customer information• Find out who your fans are

• Grow your email database

• Engage people with your property• Remind people why they need to keep coming back!

WHAT’S IN IT FOR ME?//

MASTERMINDS

WHAT’S IN IT FOR ME?//

• Increase the number of people who “Like” your page• Facebook = database that you can remarket to daily

• Collect valuable customer information• Find out who your fans are

• Grow your email database

• Engage people with your property• Remind people why they need to keep coming back!

MASTERMINDS

CASE STUDIES//

MASTERMINDS

JUMP ON THEFANWAGON//

MASTERMINDS

• Friendly, “come as your are” atmosphere

• Warren the Steer

• Know what their fans like

JUMP ON THE FANWAGON//

MASTERMINDS

JUMP ON THE FANWAGON//

• Friendly, “come as your are” atmosphere

• Warren the Steer

• Know what their fans like

MASTERMINDS

JUMP ON THE FANWAGON - GOALS//

• Increase number of “Likes” on their page

• Collect fan information

• Increase engagement

MASTERMINDS

JUMP ON THE FANWAGON - HOW IT WORKED

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• “Like” the page

• Tiered giveaway

• More Likes = Better Prizes

MASTERMINDS

JUMP ON THE FANWAGON - WHAT THEY GAVE AWAY

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• 100 Pies

• 50 Buffets

• 25 Slot Play Vouchers

• 10 Dinners for Two

• 1 VIP Package

MASTERMINDS

JUMP ON THE FANWAGON - HOW THEY PROMOTED IT

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• Website

• Eblast

• FB Ads

• Dedicated Postcard

• On-property Scenes

• Outdoor

• Frequent FB Posts

MASTERMINDS

JUMP ON THE FANWAGON - HOW IT DID

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• Reached 3,000 “Likes” in just over one month

• Ran Jump on the Fanwagon II

• Got to 7,000 “Likes” in less than one month

• Customer feedback was overwhelmingly positive

MASTERMINDS

JUMP ON THE FANWAGON - WHY IT’S GREAT

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• Tied the promo into their brand voice

• Low barrier to entry

• Generated lots of buzz and excitement on their page

• Encouraged sharing

MASTERMINDS

HOLLYWOODPREMIERE//

MASTERMINDS

HOLLYWOOD PREMIERE - GOALS//

• Generate buzz about their grand opening

• Increase number of “Likes” on their page

MASTERMINDS

HOLLYWOOD PREMIERE - HOW IT WORKED//

•“Like” the page

•Answer the question: What are you looking forward to most about Hollywood Casino?

•Answers were displayed on the app for all to see

•The best entries were featured in posts on their page

MASTERMINDS

HOLLYWOOD PREMIERE - WHAT THEY GAVE AWAY

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• Grand Opening Passes

• Dinner at the Steakhouse

• VIP Passes to the NASCAR Meet ‘n’ Greet

MASTERMINDS

HOLLYWOOD PREMIERE - HOW THEY PROMOTED IT

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• Featured on Website

• Frequent FB Posts

MASTERMINDS

HOLLYWOOD PREMIERE - WHY IT’S GREAT//

• Got fans talking and thinking about Hollywood

• Created shareable, user-generated content for Facebook

• Had a very relevant prize for the audience and for the promo

MASTERMINDS

ELVIS THE KING™ IS IN THE BUILDING

PHOTO CONTEST//

MASTERMINDS

ELVIS THE KING™ - GOALS//

• Generate buzz about the exclusive launch of Elvis the King™

• Invite trial by new players

• Drive incremental trips to properties

• Drive incremental play

• Drive new mychoice® players club sign-ups

• Increase number of “Likes” on their pages

MASTERMINDS

ELVIS THE KING™ - HOW IT WORKED//

• Snap a photo with the Elvis standee located on property

• “Like” the page

• Submit your photo

• Get friends to vote

• Some apps also included an exclusive slot play offer

MASTERMINDS

ELVIS THE KING™ - WHAT THEY GAVE AWAY//

MASTERMINDS

ELVIS THE KING™ - HOW THEY PROMOTED IT//

• Elvis “Sightings” Facebook posts

• Database mailer inclusion

• Eblast

• On-property poster

• Digital signage

• Billboard

MASTERMINDS

ELVIS THE KING™ - WHY IT’S GREAT//

• Got fans talking and thinking about Elvis the King™ slot machines in a fun way

• Created shareable, user-generated content for Facebook

• Had a very relevant prize for the audience and for the promo

• Coin-in on the Elvis the King™ slot machines was up to 50% higher than the casino floor average

MASTERMINDS

KEY TAKEAWAYS//• Use promotions to get people talking

• Use apps

• Know your brand and your customer

• Choose an appropriate barrier to entry

• Promotion, promotion, promotion!

MASTERMINDS

KEY TAKEAWAYS//• Use promotions to get people talking

• Use apps

• Know your brand and your customer

• Choose an appropriate barrier to entry

• Promotion, promotion, promotion!

MASTERMINDS

KEY TAKEAWAYS//• Use promotions to get people talking

• Use apps

• Know your brand and your customer

• Choose an appropriate barrier to entry

• Promotion, promotion, promotion!

MASTERMINDS

KEY TAKEAWAYS//• Use promotions to get people talking

• Use apps

• Know your brand and your customer

• Choose an appropriate barrier to entry

• Promotion, promotion, promotion!

MASTERMINDS

KEY TAKEAWAYS//• Use promotions to get people talking

• Use apps

• Know your brand and your customer

• Choose an appropriate barrier to entry

• Promotion, promotion, promotion!

MASTERMINDS

QUESTIONS?//

MASTERMINDS

ONCE A WINNER:Engaging Your Customers

Outside The Casino

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